Sales Executive - Modern Trade

Job Description:

Sales Executive – Modern Trade

Department:  Sales – Modern Trade
Industry:  Beauty, Personal Care, FMCG

Employment Type:

Full-Time

Location:

Delhi NCR

Experience:

Minimum 2+ Years (Mandatory)
Salary:
35,000 per month + performance-based incentives
Reporting To:  Manager – Sales & Marketing

Note:

This role is  strictly focused on Modern Trade channels .
Candidates with primary experience in  distributor-led general trade sales  will  not be preferred .

Job Summary
We are looking for a  Sales Executive – Modern Trade  to drive  sell-out, in-store execution, and brand visibility  across modern trade retail formats such as  Nykaa, Shoppers Stop, Reliance Retail, Health & Glow, Spencer's, Modern Bazaar , etc.
The role requires  hands-on store-level execution , close coordination with  Beauty Advisors / Promoters , and strong ownership of  sales performance, visibility, and stock availability  within modern trade outlets.

Key Responsibilities
1. Modern Trade Store Management
Handle assigned  modern trade outlets only  (no distributor or GT sales responsibility).
Ensure  product availability, correct assortment, planogram compliance , and shelf standards.
Conduct regular  store visits and execution audits .

2. Sales & Target Achievement
Drive  secondary sales (sell-out)  from modern trade stores.
Track  daily, weekly, and monthly sales  against targets.
Support execution of  in-store promotions, offers, and campaigns  to improve conversion.

3. Beauty Advisor / Promoter Coordination
Coordinate with  Beauty Advisors / Promoters  deployed ure  attendance, grooming standards, product knowledge, and sales focus .
Provide on-ground support during  brand days, demos, and activations .

4. Customer Engagement & Product Demonstration
Support and monitor  product demonstrations, trials, and consultations .
Ensure a high standard of  customer experience and brand representation .

5. Stock & Inventory Management
Monitor  store-level stock , minimum stock levels, and replenishment needs.
Coordinate with internal teams for  timely replenishment and stock movement .
Track and report  damaged, expired, or slow-moving inventory .

6. Visibility & In-store Execution
Ensure execution of  in-store branding, fixtures, testers, gondolas, and promotional displays .
Support  new product launches and seasonal campaigns  at store level.

7. Reporting & Market Feedback
Submit  daily sales reports, store visit reports, and audit observations .
Share  competitor activity, pricing, schemes, and market feedback  with the team.

Key Skills & Competencies
Hands-on experience in  Modern Trade retail execution
Exposure to  beauty / personal care / FMCG categories
Ability to manage and motivate  Beauty Advisors / Promoters
Strong communication and interpersonal skills
Understanding of  planograms, shelf execution, and store audits
Basic proficiency in  MS Excel and reporting formats

Clear Preference
Modern Trade experience is mandatory
Distributor / General Trade–only profiles will not be preferred

Education
Graduate in any discipline (mandatory)
Beauty, cosmetology, or retail-related training will be an added advantage

KPIs
Sales target achievement
Store execution & visibility score
Stock availability & replenishment accuracy
Promoter productivity and compliance
Quality and timeliness of reporting