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Job Description & How to Apply Below
The Lead – Real Estate Expansion (New Cities) is responsible for launching and scaling new markets. This role owns the entire process end-to-end — from micro-market to handover to the Projects team. It involves driving the strategy for new cities, conducting feasibility studies (rental benchmarks and supply mapping), building a strong consultant network, managing end-to-end site acquisition, and leading cross-functional execution to establish the brand quickly and sustainably.
Years Of Exp
7 to 10 years
Skills Required
Real Estate Sales, Negotiation, site scouting
Role
Key Responsibilities
New Market Strategy & Planning
Identify and evaluate potential new cities for expansion.
Conduct deep-dive market feasibility (demographics, competition, rental benchmarks, legal environment).
Create city-launch plans, including target locations and priority micro-markets.
Site Sourcing & Deal Making
Build a strong ground network of brokers, developers, and landlords across new cities.
Identify, evaluate, and shortlist properties aligned with expansion strategy.
Lead commercial negotiations and close deals with landlords.
Due Diligence & Compliance
Oversee due-diligence processes(DDR & LFR Process), documentation, and legal agreement closures.
Ensure compliance with city-specific legal norms, licensing requirements, and statutory needs.
Cross-Functional Leadership
Drive end-to-end execution with Projects, Design, Legal, Expansion, Finance
Ensure timely handover, construction readiness, and pre-opening readiness.
Own the project timelines and deliver store openings as per AOP.
Market Activation & Stabilisation
Support launch marketing plans and local market activation.
Monitor early performance and coordinate with Operations to ensure stability.
Team & Stakeholder Management
Mentor regional teams during new-city rollouts.
Present new-city feasibility and expansion progress to senior leadership.
Requirement
Strong negotiation and stakeholder management
Excellent communication and presentation skills
Strategic thinking with strong execution capability
High agility and ability to work in ambiguous, new-market environments
Strong analytical skills; proficiency in MS Office & market research tools
High travel readiness
Qualification:
Postgraduate degree (Sales & Marketing / Strategy / Finance preferred)
7+ years, with at least 4–5 years in new-market expansions
Location
Delhi
Position Requirements
10+ Years
work experience
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