Job Description & How to Apply Below
Job Title:
Executive Lead – Offline GTM and Growth (Legal AI)
Company: Lawroom AI
Location:
Delhi NCR (Primary)
Travel: Frequent travel to High Courts in Delhi, Punjab and Haryana, Karnataka
About the Role Lawroom AI is building the future of legal work using AI. We are looking for a street-smart, relationship-driven professional to lead offline go-to-market efforts among advocates, law firms, and legal chambers.
This role focuses on on-ground adoption, in-person demos, workshops, and relationship building inside court ecosystems. The ideal candidate is comfortable working in the field, engaging with lawyers, and driving real usage of a product through trust and education.
Key Responsibilities Offline Sales and Lawyer Acquisition Drive direct sales of Lawroom AI subscriptions
Conduct in-person product demos in courts, chambers, and offices
Build strong relationships with advocates, clerks, juniors, and bar associations
Own territory-wise revenue and user onboarding
High Court Focused GTM Execution Execute hyper-local GTM strategies for
Delhi High Court
Punjab and Haryana High Court
Karnataka High Court
Identify practice-specific use cases in litigation, drafting, research, and case preparation
Use peer influence and word-of-mouth within the legal ecosystem
Workshops, Training, and Events Plan and execute offline workshops on
AI-powered legal research
Faster drafting and case preparation
Daily productivity for litigators
Partner with bar associations, law chambers, and law colleges
Conduct hands-on training sessions
Convert workshop participants into paying users
GTM Strategy and User Adoption Follow an education-first approach to selling
Drive Trial to Habit to Subscription adoption
Enable live trials during demos and workshops
Onboard senior advocates as early champions
Leverage juniors and clerks as daily product users
Feedback and Market Intelligence Gather real-time feedback from lawyers
Share insights with product and leadership teams
Track competing tools and traditional legal workflows
Ideal Candidate Profile 2 to 6 years of experience in offline sales, business development, or field marketing
Experience in legal, SaaS, edtech, or B2B sectors preferred
Comfortable engaging with advocates and senior professionals
Strong communication and presentation skills
Willing to travel frequently and work around court schedules
Confident in conducting workshops and demos
What Success Looks Like in 90 to 180 Days Active presence in one or two High Courts
Regular workshops with consistent attendance
Monthly user acquisition through offline channels
Strong network of lawyer advocates and referrers
A repeatable offline GTM playbook for legal AI adoption
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