Digital Marketer

Digital Marketer

Reports to:

VP Marketing

Location:

India (Remote/WFH)

Working hours:

1 pm to 10 pm IST
2-3 rounds of    Interview

This is an Individual Contributor Role.

About  Simplify

X :

Simplify

X  ™  is building the next evolution of enterprise software.

As the Enterprise Agentic Application Platform, we enable organizations to design and deploy AI-native applications powered by intelligent agents that interpret data, apply rules, and execute complex workflows across systems — securely and at scale.

We are moving enterprises beyond fragmented automation toward governed AI execution embedded directly into their core operations. Our platform integrates seamlessly with existing enterprise systems, enabling innovation without disruption.

Part of the    Simplify Group    — a bootstrapped, debt-free organization with 18+ years of profitable growth and a global team of 900+ professionals — Simplify

X™ combines long-term stability with bold platform innovation.

If you want to build category-defining technology that shapes how enterprises operate in the AI era, this is where you do it.

Role Overview :
Digital Marketers execute Simplify

X’s demand generation engine across Linked In, Google Ads, ABM platforms (6sense), email nurture sequences, and retargeting campaigns. They work within the AI-first content creation workflow, using tools like Claude and Hub Spot Breeze to scale content production while maintaining quality.

Responsibilities:
Paid Media & Campaign Execution:
Execute paid media campaigns across Linked In Advertising (primary B2B channel), Google Search/Display, and ABM platforms including 6sense.
Manage PPC biddable media across search, social, display, programmatic, and retargeting networks.
Manage the execution of all digital marketing campaigns, including liaising with internal stakeholders on performance improvements, budget allocation, forecasting, and CPL/CAC/LTV efficiency gains.
Identify and provide recommendations on new performance marketing strategies, omnichannel engagement tactics, and conversion rate optimization to drive new customer acquisition — with an implement, test, measure, refine, scale-out mindset.
Ensure brand and product proposition consistency across all biddable media promotions, aligned with digital and brand marketing objectives.
Support Account-Based Marketing campaigns for top 500 target accounts.
Content Marketing & SEO:
Produce SEO-optimized content using AI-assisted workflows (Claude for drafts, human quality review).
Manage social media presence and executive thought leadership program on Linked In.
Lead the development and management of digital content amplification strategies to drive and optimize campaign results.
Maintain strong online brand voice through responsive social media targeting, channel marketing tactics, and content engagement.
Ensure all content and design collateral adheres to style guides, with appropriate grammar, spelling, and version control checks.
Landing Pages & Conversion:
Create and optimize landing pages, conversion funnels, and lead capture mechanisms.
Establish a data-driven approach to produce effective, personalized experiences for prospects.
Provide recommendations to improve user experience in line with contemporary UX best practices.
Email Marketing & CRM Automation:
Manage email marketing including nurture sequences, newsletters, and product updates.
Manage database segmentation, optimizing communications, improving customer conversions, and personalized outreach (Hub Spot and Zoom Info).
Build emails and develop overall email strategy including audience segmentation based on behaviors and profiles, campaign and drip sequences, A/B and multi-variate testing.
Solid understanding of email IP reputation management, email copy, visual hierarchy, subject lines, pre-headers, and CTAs.
Analytics & Reporting:
Track and report on marketing analytics, pipeline attribution, and MQL/SQL conversion rates.
Manage weekly and monthly KPIs, full-funnel performance reporting, ensuring capital deployed delivers ROMI.
Provide always-on performance marketing analytics through real-time dashboards.
Development and maintenance of data acquisition, including Google Analytics and…