Google Ads & Meta Ads Specialist

Job Title:

Google Ads & Meta Ads Specialist
Company:  Entrustech Digital

Location:

Remote

Employment Type:

Full-Time / Contract

About Entrustech Digital Entrustech Digital is a results-driven digital marketing and technology company that helps businesses grow through data-driven marketing, strategic advertising, and advanced digital solutions. We work with clients across industries including professional services, real estate, healthcare, franchises, and local businesses to help them generate leads, build brand awareness, and scale revenue through effective digital campaigns.

We are looking for a  Google Ads & Meta Ads Specialist  who can manage advertising campaigns  end-to-end  — from strategy and research to execution, optimization, and reporting.

Role Overview The Google Ads & Meta Ads Specialist will be responsible for  planning, launching, managing, and optimizing paid advertising campaigns  across Google Ads and Meta platforms (Facebook & Instagram).
The ideal candidate should be comfortable handling the  entire campaign lifecycle , including audience research, keyword strategy, creative development, campaign setup, performance optimization, and analytics.
This role requires someone who is both  analytical and creative , capable of translating marketing goals into measurable ad performance.

Key Responsibilities  Campaign Strategy & Planning
Develop advertising strategies based on client goals (lead generation, brand awareness, conversions, traffic)
Conduct audience research and competitor analysis
Create campaign structures and budget allocation strategies
Plan multi-channel paid media campaigns across Google and Meta platforms
Google Ads Management
Manage campaigns across:
Search Ads
Display Ads
Performance Max
You Tube Ads
Local & Shopping campaigns (when applicable)
Conduct keyword research and build keyword targeting strategies
Write compelling ad copy and test multiple variations
Optimize campaigns using bidding strategies, audience signals, and conversion data
Meta Ads Management
Plan and manage campaigns across Facebook and Instagram
Create audience targeting strategies using:
Custom audiences
Lookalike audiences
Interest-based targeting
Manage campaign objectives such as lead generation, conversions, traffic, and engagement
Optimize campaign performance through A/B testing
Creative Development
Work with design and marketing teams to develop high-performing ad creatives
Create ad briefs for images, videos, and landing page assets
Test different creative formats including:
Static ads
Carousel ads
Video ads
Reels and Stories
Campaign Optimization
Monitor daily campaign performance
Optimize budgets, bidding strategies, targeting, and creative assets
Improve CTR, conversion rates, and reduce cost per acquisition
Implement A/B testing strategies
Tracking & Analytics
Set up and manage conversion tracking
Configure Google Tag Manager, Meta Pixel, and event tracking
Monitor campaign performance and provide insights
Generate regular performance reports for clients

Required Experience   3+ years of experience managing Google Ads campaigns
3+ years of experience running Meta (Facebook & Instagram) Ads
Proven experience managing campaigns with  measurable ROI
Experience managing  lead generation and conversion campaigns
Strong understanding of  digital marketing funnels
Experience running  multi-channel paid media strategies

Required Skills  Keyword research and campaign structuring
Paid media strategy development
Conversion optimization
Audience segmentation and targeting
Budget management and bid optimization
Data analysis and reporting
Creative testing and optimization

Required Tools & Platforms Candidates should be comfortable working with the following tools:
Advertising Platforms
Google Ads
Meta Ads Manager (Facebook & Instagram)
Analytics & Tracking
Google Analytics (GA4)
Google Tag Manager
Meta Pixel
Conversion API (CAPI)
Research & Optimization Tools
Google Keyword Planner
SEMrush / Ahrefs
Google Trends
Meta Audience Insights
Creative & Design Tools
Canva
Adobe Creative Suite (preferred)
Video editing tools for ad creatives
Reporting & Management Tools
Google Looker Studio
Google Sheets / Excel
Project management tools (Asana, Trello, Click Up, or similar)

Preferre…