Google Shopping & Meta Store​/Catalogue Ads

Position: Google Shopping & Meta Store / Catalogue Ads
Google Shopping Ads Experience
Hands-on experience managing  Google Shopping campaigns  (Standard Shopping & Performance Max).
Strong knowledge of  Google Merchant Center  setup, feed optimization, and diagnostics.
Experience optimizing:
Product titles, descriptions, GTINs, and attributes
Feed structure for higher visibility and CTR
Custom labels for smart bidding strategies
Ability to manage product segmentation by:
Best sellers
Margin
Seasonality
Price competitiveness
Expertise in:
ROAS-based bidding strategies
tROAS & tCPA optimization
Search term mining & negative keyword strategies
Experience troubleshooting:
Disapproved products
Feed mismatches
Policy violations
Strong understanding of ecommerce conversion tracking (GA4 + Tag Manager).

Meta Store & Catalogue Ads Experience
Experience managing  Meta Commerce Manager  and product catalog setup.

Setup and optimization of:

Facebook Shop & Instagram Shop

Product catalogs and product sets

Dynamic product ads (DPA)

Creation and scaling of:

Retargeting campaigns (View Content, Add to Cart, Purchase)

Broad audience prospecting campaigns

Advantage+ Shopping campaigns

Strong understanding of:

Meta Pixel & Conversion API setup

Event prioritization (Aggregated Event Measurement)

Product feed diagnostics and sync issues

Experience with :

Creative testing frameworks

Catalogue sales campaigns

Collection ads & Instant Experience formats

Ability to analyze:

Funnel drop-offs

Attribution models

ROAS, CPA, AOV & LTV metrics

Performance Optimization Experience
Managed budgets ranging from $5K – $100K+ monthly.

Proven ability to scale profitable campaigns while maintaining target ROAS.

Conducted structured A/B testing for creatives, audiences, and bidding strategies.

Experience in ecommerce platforms like Shopify, Woo Commerce, Magento.