Request Proposal Website Design

Position: Request for Proposal Website Design
Top Line Objective:
Girl Effect India is seeking a Website Design Agency  to work in close collaboration with our in-house Product and Creative team to redesign the Girl Effect India page under Girl Effect Corporate website. This new and revamped microsite, which represents Girl Effect's India brand, needs to be strategically repositioned to
- - Act as a showcase for Girl Effect's India programs.
- Reach funders, donors, CSR leads/managers, and ecosystem partners.
- Communicate our impact, ethos, and expertise across thematic areas such as sexual and reproductive health, tech-facilitated gender-based violence, mental well-being, immunization, etc.
- Provide a youth-facing but professional platform that CSR managers, investors, funders, and NGOs can engage with.
Who We Are  Girl Effect (GE) is an international non-profit that connects girls to the resources and support they need to overcome barriers, see themselves differently and unleash their full potential. We believe that the most powerful force to break the cycle of intergenerational poverty is GIRLS.
When you connect GIRLS   to what they need, unleash the limits communities set for them, and change how girls see themselves-   they change the world. That's the Girl Effect.
Our approach redefines what girls think they can and should do. We do this by building digital and media technologies that girls want, trust and need.
From chatbots and applications to chat shows and TV dramas, our approach uses modern technologies to reach girls where they are today.
Our reach is 23 million and counting.
We are girl centered. We engage girls through evidence based social and behavior change.  We meet girls where they are today, in the spaces, on the platforms and channels they trust and love. We work with governments to transform systems to work for HER.
We reach girls across the world, where they are
-online and offline, to support them at the critical moments in life when choices around their health, education and economic future need to be made.
We use our expertise in behavior change science to motivate and equip girls with information and support to help them see a different future for themselves, act on those choices, and drive greater demand for the opportunities and services available to them.
Chhaa Jaa in India, Tujibebe in Tanzania, and  Yegna in Ethiopia are some of our youth brands. They exist across multiple channels - digital ( Meta, Google and other SM platforms), TV, radio, print and offline. Where required and relevant, we also use white label brands for specific campaigns.
Girl Effect in India  In 2019, Girl Effect launched Chhaa Jaa, a digital-first youth programme that helps girls in India build the confidence to make choices and changes in their lives - from accessing information about her body and services around her, to negotiating about education choices or whether to use contraception. Chhaa Jaa was designed keeping in mind adolescent girls between 17-19 years, currently in higher education, and accessible online via mobile, whether girls own or borrow a mobile phone.
Over the last four years, we have invested in setting up key online assets and infrastructure and on-ground interventions that can be leveraged to deliver programmes under a range of thematics for older adolescent girls. We have also included young girls and boys from ages 18-24 years old, as well as parents of young girls. We have built a multi-product digital and offline ecosystem of products - across 'broadcast' and 'interactive' features such as podcasts, vox pop, mini series to Bol Behen (our AI chatbot), as well as on-ground activations through our Gully Youth Lab in Delhi and Mumbai.
Scope of Work  Girl Effect India is seeking proposals from qualified website design and development agencies to revamp the Chaajaa website, which represents Girl Effect's India brand. The current website is largely a program repository aimed at young girls, our program beneficiaries.
The primary role of the agency will be to transform Chaajaa's website from a program repository to a strategic program showcase platform.  The current website is built on an outdated technology platform that no longer meets our needs for scalability, user experience, and ease of content management. We aim to migrate to a modern, secure, and scalable CMS - with a strong preference for Word Press or a similar platform - that supports our future requirements.

This new website should clearly communicate
- About Us - The GE programme in India
The breadth and depth of programs (digital + on-ground), including Bol Behen Chatbot, Immunization Chatbot, Gully Youth Lab, Vox Pops, podcasts, mini-series, etc.
The impact and outcomes of our work.
Opportunities for partnership and collaboration, and donate
Media coverage, publications, and thought leadership.
Ensure a mobile-first, user-friendly, visually compelling interface.
Provide a framework for easy landing page creation for new campaigns and initiatives.
Ensure long-term maintainability and…