Pardot Certified Expert

Experience:

2–4 Years
Engagement:  12-Month Contract

Shift:  US Shift (Night Shift – IST)

Location:

Remote

Role Summary

We are seeking a hands-on Pardot Certified Expert to execute and optimize multi-channel marketing campaigns across email and paid media. This role will manage end-to-end campaign execution in Pardot and Demandbase, including audience segmentation, campaign builds, testing, and performance optimization.
The ideal candidate will collaborate cross-functionally with marketing, content, and creative teams to ensure campaigns are brand-aligned, targeted, and performance-driven for US-based stakeholders.

Key Responsibilities

Channel & Campaign Management (Email and Paid Media)
Build, test, launch, and optimize campaigns across email (Pardot) and paid media platforms (e.g., Linked In, Demandbase)
Execute audience segmentation and targeting strategies using prospect data, insights, and campaign objectives
Refine targeting through segmentation, audience analysis, and collaboration with content/creative teams
Optimize ad and email performance through A/B testing, data analysis, and continuous adjustments
Ensure campaigns are aligned with brand guidelines and messaging standards

Pardot & Demandbase Execution
Build and deploy Pardot emails, Engagement Studio programs, forms, landing pages, and automation rules
Execute account-based and paid media campaigns in Demandbase as per campaign plans
Manage prospect lists, segmentation, scoring, grading, and lifecycle stages
Coordinate campaign setup across platforms to ensure consistent targeting and messaging

Salesforce–Pardot Integration
Maintain sync between Salesforce CRM and Pardot (fields, campaigns, objects)
Support lead routing, assignment logic, and campaign attribution tracking
Troubleshoot sync or data quality issues impacting campaign execution

Performance Tracking & Optimization
Monitor and analyze campaign performance across email and paid channels
Create reports and dashboards for engagement, MQLs, conversions, and pipeline impact
Recommend optimizations based on performance data and testing results

Cross-Functional Collaboration
Collaborate with marketing, content, creative, and paid media teams to ensure asset readiness
Ensure assets are brand-aligned and optimized for campaign performance
Translate campaign briefs into Pardot/Demandbase execution plans
Work closely with US stakeholders to meet campaign timelines

Must-Have Requirements
Pardot Specialist Certification (Mandatory)
2–4 years hands-on Pardot
Experience executing email and paid media campaigns (Linked In/Demandbase preferred)
Strong segmentation, targeting, and audience strategy experience
Hands-on with Engagement Studio, automation rules, and campaign builds
Experience optimizing campaigns via testing and performance analysis
Understanding of Salesforce–Pardot integration
Comfortable working US shift