Salesforce Consultant

Job Description - Salesforce Lead (SFDC) – Automobiles CRM

· Should be 7+years of experience in Salesforce with hands on experience in Apex Classes, Triggers, Batch Apex, Queueable Apex, and LWC & Aura Components.

· Technical Leadership and development

· Experience in Automobile CRM & DMS Integration

· Good in Salesforce Flows, REST/SOAP API development and integration

· Strong experience in Sales Cloud, Service Cloud, Marketing Cloud, and DMS integration.

· Working knowledge of Marketing Cloud scripting (AMP script, SSJS) and automation tools

· Experience in the automotive industry, especially with customer/dealer journey digitization.

· Familiarity with source control (Git), ALM tools, and Dev Ops automation pipelines.

· Any one or more Salesforce certifications required

· Lead the technical design, development, and deployment of Salesforce applications with a strong focus on code quality and scalability.

· Own and manage CI/CD pipelines using tools such as SFDX, Git, Jenkins, Gearset, or Copado.

· Review and optimize code, triggers, batch jobs, and asynchronous processing (future, Queueable, schedulable Apex).

· Build and maintain integrations between Salesforce and Dealer Management Systems (DMS) and ERP & Middleware Integration (e.g., CDK, Fuse, SAP, Reynolds & Reynolds, and Auto Soft).

· Develop custom solutions to manage lead capture, test drives, service appointments, and vehicle delivery flows.

· Ensure real-time synchronization of vehicle inventory, service records, and customer data across systems.

· Architect and implement Salesforce Sales Cloud, Service Cloud, and Marketing Cloud features tailored to automotive use cases.

· Create and manage Marketing Cloud Journeys, dynamic segmentation, automation rules, and campaign integrations.

· Implement customer 360° views and lead scoring models to improve the sales funnel and after-sales support.

· Design and build secure, scalable APIs using REST, SOAP, Platform Events, and Change Data Capture (CDC).

· Integrate Salesforce with external systems (ERP, SAP, DMS, telematics, mobile apps, Azure, REDHAT Fuse) using Mule Soft or other middleware.

· Implement error handling, logging, and monitoring frameworks for API reliability.

· Define and enforce naming conventions, coding standards, and deployment practices across teams.

· Ensure data security, access control, and compliance in accordance with industry regulations.

· Lead code reviews, design walkthroughs, and technical documentation.