Performance Marketing Specialist

Position: Growth & Performance Marketing Specialist
Devs Lane is looking for a   Growth & Performance Marketing Specialist   who will take   end-to-end ownership of paid campaigns and broader marketing initiatives  . This is a   high-ownership role   and ideal for someone who enjoys building marketing from scratch in a lean setup.
You will work closely with leadership to shape   growth strategy, execution, and experimentation  .
Company Profile  Devs Lane  is a leading Software Consultancy Firm based in India. We deliver services ranging from proofs-of-concept to end-to-end development, collaborating with global clients and startups to drive innovation.

Job Responsibilities  Performance Marketing    Plan, execute, and optimize   Google Ads (Search, Display, You Tube)   and   Meta Ads (Facebook & Instagram)
Manage campaigns for   lead generation, brand awareness, and conversions
Conduct keyword research, audience targeting, and A/B testing of creatives and copies
Track and optimize key metrics:
CPC, CPA, CTR, ROAS, conversions
Manage budgets efficiently to maximize ROI
Set up and maintain   conversion tracking, Meta Pixel, Google Analytics, and GTM
Share weekly and monthly performance reports with insights and recommendations
Growth & Brand Marketing    Act as the   first marketing hire  , owning both execution and ideation
Proactively suggest and test new growth channels beyond ads (content, Linked In, email, website optimization, partnerships, etc.)
Help refine   brand messaging, positioning, and value propositions
Collaborate with designers, content writers, or freelancers when required
Build simple marketing processes, dashboards, and documentation
Identify ICPs and suggest campaign angles aligned with business goals
Required

Skills & Qualifications    1–4 years of hands-on experience with   Google Ads and Meta Ads
Strong understanding of   performance marketing metrics and funnels
Experience in   lead generation campaigns   (B2B preferred)
Familiarity with   Google Analytics, GTM, and Meta Business Manager
Ability to work independently with minimal hand-holding
Strong analytical thinking and problem-solving skills
Comfortable taking ownership in a lean setup
Good to Have    Experience as a   solo marketer   or early marketing hire
Exposure to B2B services or tech companies
Understanding of landing page CRO
Basic copywriting sense for ad creatives
Experience working directly with founders or leadership teams
Compensation Range   INR 6 – 10 LPA (based on candidature and profile)
Working Days & Shifts   Monday to Friday (10 am to 7 pm)
Location of Posting   Remote

How to Apply

Fill out the form here ⇒   (Use the "Apply for this Job" box below). Edzc Rc8

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Shortlisted candidates will be contacted for further rounds.
Contact Us   Email ⇒ [HIDDEN TEXT]
Website ⇒