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Job Description & How to Apply Below
About the Role:
We're looking for a Performance Media Planner who can take charge of strategizing, executing, and optimizing ad campaigns across Meta (Facebook & Instagram) and Google (Search, Display, You Tube) platforms. You'll play a key role in driving results for our clients and internal brands.
What You'll Do:
Plan, launch, and manage paid ad campaigns on Meta Ads Manager and Google Ads .
Work closely with the creative and strategy teams to build high-performing campaigns.
Monitor campaign performance daily and optimize for conversions, ROAS, and CPL.
Conduct A/B testing on creatives, audience segments, and landing pages.
Generate campaign performance reports and insights using analytics tools.
Stay updated with trends and updates in digital advertising platforms.
We're Looking For:
2–3 years of experience in running Meta & Google Ads campaigns.
Strong understanding of paid media KPIs like CTR, ROAS, CPC, CPL, etc.
Hands-on experience with tools like Meta Ads Manager, Google Ads, and Google Analytics .
Data-driven mindset with a keen eye for campaign insights and optimizations.
Ability to manage multiple campaigns across different industries or verticals.
Bonus Points If You Have:
Experience with remarketing, lookalike audiences, and funnel-based targeting.
Experience working in a creative/digital agency environment.
Certification in Google Ads or Meta Blueprint.
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