Job Description & How to Apply Below
Paulsons is a 40-year-old homegrown ethnic wear brand, trusted by generations for our commitment to quality, fit, and timeless design. We specialize in premium everyday and occasion-wear suits, both ready-to-wear and unstitched, crafted for the modern Indian woman. While our roots are in retail, our journey online has been just as intentional, personal, and ambitious. At Paulsons, we don't follow trends. We create a space where tradition meets modernity, with integrity at the core.
ABOUT THE INTERNSHIP:
This internship offers a hands-on opportunity to work closely with the Digital Marketing, e-Commerce & Strategy teams will get exposure to hands-on experience in performance marketing, website management (Shopify), and Whats App/email campaigns while learning how a premium ethnic wear brand operates in a fast-moving digital space. It's a role designed for someone who's eager to learn, proactive, and excited to see their ideas come to life in real campaigns.
KEY RESPONSIBILITIES:
Assist in launching and tracking Meta and Google ad campaigns under team guidance
Coordinate with design and content teams for creatives, banners, emailers, and ad assets
Draft basic ad copies, email/Whats App text, and product descriptions as per briefs
Maintain daily and weekly reports for ads, emailers, and website traffic
Help with campaign research, offers, keywords, audience trends, and competitors
Upload and manage products, images, and tags on Shopify
Ensure collections, menus, banners, and site navigation are updated for campaigns
Run regular checks for broken links, errors, and out-of-stock products
Assist in setting up discount codes, timers, and popups using Shopify apps
Support Whats App/email campaign planning and help track performance
Monitor ad comments and escalate relevant feedback or issues
Organize creative libraries, performance dashboards, and benchmarking documents
SKILLS & SOFTWARES
REQUIRED:
Must Have:
Excel/Google Sheets (for reporting, performance tracking, and basic calculations)
Content writing (for ad copies, email/Whats App messages, and product descriptions)
Strong command over written English
Basic mathematical understanding (to interpret campaign metrics, percentages, ROI, etc.)
Ability to conduct and summarize research (competitor, trends, keywords)
Attention to detail and comfort with data and structured documentation
Ability to follow briefs and manage tasks with deadlines
Good to Have:
Meta Ads Manager, Google Ads, Google Analytics
Shopify (product uploads, navigation edits, offers, and apps)
Email & Whats App marketing tools (e.g., BIK, Lime Chat, Interakt)
Basic knowledge of SEO (keywords, meta tags, formatting)
Familiarity with how eCommerce campaigns and funnels work
Location:
Okhla Phase 1, Delhi
Type: Full-time, On-site
Duration: 4-month internship
Working Days: Monday to Saturday
Stipend: ₹10,000/month
Vacancies: 1
PPO Opportunity: Yes, we are open to offering a pre-placement offer based on performance
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