Head of Growth​/Marketing Lead

About the Role:

You will be the senior-most marketing leader in the company, with end-to-end ownership of marketing strategy, execution, and results. You will work directly with the founders and lead execution through internal team members and/or external specialists. This is not an advisory role — you own the roadmap, the numbers, and the outcomes.

Key Responsibilities 1. Growth Strategy & Prioritisation
● Define the growth model: customer segments, offers, positioning, and channel roles
● Build and run a prioritised growth roadmap with a clear experimentation cadence
● Define core metrics and install tight feedback loops between marketing, ops, and revenue
2. Performance Marketing Leadership (Google-first today)
● Own paid acquisition strategy, structure, budgets, testing, and creative direction
● Diagnose and stabilise the driving lessons acquisition engine
● Protect and improve VORT profitability while fixing lessons performance
● Ensure spend is tied to business outcomes (profitability, payback periods, capacity constraints) 3. Funnel, Conversion & Lifecycle Ownership
● Improve end-to-end conversion (landing page → booking → retained customer)
● Strengthen lifecycle systems: email/SMS, reactivation, referrals, and reviews
● Tighten operational handoffs where bookings are manual (follow-up speed, scripts, SOPs, drop-off reduction) 4. Organic Growth + AEO / GEO
● Build an SEO system that scales from Adelaide to multi-city coverage
● Develop a content engine tied to rankings and conversion
● Implement AEO/GEO strategies: structured content, authoritative local pages, FAQs, and AI-search visibility for local services
5. Expansion Readiness
● Define what 'ready to expand' means (unit economics, capacity, operational maturity)
● Build a repeatable city-launch framework
● Prepare the growth playbook for national rollout
Requirements

Key Deliverables
● Marketing Ownership Plan: diagnosis, constraints, priorities, and roadmap
● Growth Model & KPI System: funnel map, metric definitions, baselines, targets, dashboards
● Channel Playbooks: paid acquisition standards; funnel & follow-up SOPs; SEO + AEO/GEO plan
● Experiment Backlog: prioritised hypotheses with impact/effort scoring and owners
● Weekly Executive Reporting: insights, decisions, risks, and next actions
● Expansion Playbook: readiness checklist and city-launch template Qualifications and Experience
● Has led growth or marketing for an early-stage or small startup
● Comfortable as the sole or senior-most marketer with full ownership and accountability
● Strategy-driven but able to diagnose paid, funnel, and lifecycle issues hands-on
● Data-led decision-maker with strong communication skills
● Comfortable working directly with technical founders
● Experienced directing specialists and agencies (sets direction and standards; others execute)
● Experience in local services, booking-based businesses, or two-sided marketplaces
● Proven experience scaling from one city to multi-city operations
Benefits

Benefits:
● Flexibility in work hours and location, with a focus on managing energy rather than time.
● Access to online learning platforms and a budget for professional development
● A collaborative, no-silos environment, encouraging learning and growth across teams
● A dynamic social culture with team lunches, social events, and opportunities for creative input
● Health insurance
● Leave Benefits
● Provident Fund
● Gratuity