Entrepreneur in Residence; and Marketing

Position: Entrepreneur in Residence (Growth and Marketing)
Hiring Entrepreneur-in-Residence (Marketing and Growth)

ABOUT BUSINESSJEETO
India is home to   6 crore+ MSMEs  . They generate >  30% of India's GDP  , yet operate with   no structured business education, no playbooks, and no formal coaching  . Business Jeeto is solving that.

Founded by   Dr. Ujjwal Patni   — 3x Guinness World Record Holder, leading business coach, and one of the most recognizable business educators in India — Business Jeeto delivers   practical, Hinglish, action-driven business coaching   built specifically for MSMEs, SMEs, and early-stage founders.

We're not just building 'courses.' We're building   India's largest business transformation ecosystem   — education, community, mentorship, and outcomes.

THE ROLE:

Entrepreneur-in-Residence (Marketing and Growth)

This is   NOT   a 'media buyer' or 'content executor' role.
This is a   full-stack growth leadership role  , responsible for:

Designing customer acquisition systems via digital marketing
Building revenue engines
Deploying targeted offers
Managing CAC and LTV
Scaling profitable funnels

You will   own digital revenue generation end-to-end  , using every available channel:

Meta Ads
Google/You Tube
Landing pages
Retargeting flows
Sales automation
Organic growth loops

You are judged on one KPI:
Profitable customer acquisition
Not impressions. Not likes. Not 'awareness.'
Revenue.

WHAT YOU WILL DO (MANDATE)
Architect Growth Systems
Design acquisition funnels from scratch
Craft lead magnets, offers, pricing tests
Engineer high-conversion landing pages
Build A/B testing frameworks
Execute & Optimize Paid + Organic Marketing
Own Meta & Google ad accounts
Manage budgets, bids, creatives, audiences
Implement CAPI, attribution, conversion tracking
Own Analytics & Economics
LTV:

CAC Analysis
Cohort retention
Funnel drop-offs
ROI tracking
Unit economics
Collaborate with Sales
Build systems that generate leads for telesales
Align offers, scripts, and funnels
Track revenue attribution by channel
Drive Growth Across the Organization
You will work with:
Automations Specialist
Social Media Team
Telesales Team
Leadership
Experiment Aggressively
Creative testing
Copy testing
Price testing
Landing page iterations
Channel diversification

Speed matters more than perfection.

THE OPERATING ENVIRONMENT (READ THIS CLEARLY)
Initial budgets are   lean by design
You must prove ROI fast
Scrappy, fast execution > corporate perfection
Build systems from   zero  , not optimise legacy bloat

This is not a 'cushy marketing job.'
This is   hard, chaotic, entrepreneurial execution under scarcity   — with massive upside for people who thrive in it.

WHO YOU ARE (MUST-HAVES)
You have marketing and growth experience for edtech/courses/coaching/high-ticket services
You think in funnels and digital marketing experiments
You speak the language of   CPC, CPA, ROAS, LTV, Cohorts
You can write copy that actually sells to Tier-2/3 Indian business owners
You understand consumer psychology
You don't wait for instruction — you propose, build, iterate
You are ruthless about ROI
You treat acquisition like a revenue P&L you own
Tools &

Skills:

Meta + Google Ads (hands-on)
Landing page builders
CAPI, GTM, Pixels
A/B testing setups
Funnel analytics

If you want comfort, stability, or a slow pace, this is not for you.

DO NOT APPLY IF:
You need constant direction
You hate numbers
You only want to 'manage creatives'
You've only run ads, never built funnels
You fear experimentation
You want a predictable 9-5 corporate job

We don't optimise for comfort. We optimise for   impact and velocity  .

COMPENSATION STRUCTURE
Base Salary:
50,000 – 60,000/month
Performance:
Uncapped % of net revenue generated through digital channels
Formula:
The better you perform
The more revenue you drive
The higher your incentives
No caps. No ceilings. No politics.

WHY THIS ROLE MATTERS
If we crack profitable digital acquisition for MSMEs, we build:
The largest business education brand in India
A national social mobility engine
A category-defining business

Your work will   impact thousands of businesses and families   and will be documented, celebrated, and scaled.

If you want a role that defines your career narrative for the next decade, apply now.