Marketer, Digital Marketing

Position: Performance Marketer
Performance Marketing Specialist (Meta Ads) – D2C Skincare
About the Role We are looking for a

results-driven Meta Ads Performance Expert

with

proven experience scaling D2C skincare brands .
If you have only run lead gen campaigns or boosted posts, this is not for you.
We need someone who understands:
Purchase-driven funnels
AOV optimization
Creative testing frameworks
Scaling without killing ROAS
Retargeting depth and audience layering
Profitability, not vanity metrics
This will begin as a

part-time engagement , with the opportunity to transition to a

full-time role

based on performance and results.
What You’ll Be Responsible For

Planning, launching, and scaling Meta Ads campaigns (Facebook + Instagram)
Structuring full-funnel strategy (Cold → Warm → Hot)
Managing budgets with profitability focus
Building and optimizing:
Prospecting campaigns
Retargeting flows
Catalog / dynamic ads
UGC and creative testing structures
Monitoring and improving:
ROAS
CPA
MER
AOV
LTV
Weekly performance reporting with actionable insights (not just screenshots)
Collaborating on creative direction based on data
Mandatory Requirements (Non-Negotiable)

3+ years hands-on Meta Ads experience
Proven experience working with

D2C skincare brands
Demonstrable case studies with real performance metrics
Ability to share:
Meta Ads dashboard access (screen share)
Ad account structures
Before/after scaling numbers
Strong understanding of pixel tracking, events, CAPI, attribution
Experience managing ₹5L+ / $5k+ monthly budgets (minimum)
If you cannot show real dashboard data, this role is not for you.
What We’re Looking For

Someone who thinks in terms of contribution margin, not just ROAS
Someone who understands creative fatigue cycles
Someone who knows when to scale vertically vs horizontally
Someone who can identify why performance drops instead of blaming “algorithm changes”
Engagement Structure

Start:
Part-time (initial 1–3 months)
If performance targets are achieved → Full-time offer
Compensation:
Performance-based + retainer (to be discussed based on experience)

How to Apply

Send:
Portfolio / case studies (D2C skincare only)
Screenshots or Loom walkthrough of Meta dashboard
Monthly budget handled
Best ROAS achieved and under what conditions
Current availability (hours per week)
We are not looking for agencies sending generic proposals.
We are looking for a performance operator who knows how to build and scale revenue profitably.

Send a Hi :

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