Content Writer

Rostrum Education is looking for a high-ownership Content Writer to own the company's content engine end-to-end. This role is responsible for strategy, execution, quality control, and performance across social media, long-form content, and campaign communication.

The Content Writer will replace the current role and is expected to deliver high-volume, premium-quality content for high-achieving students and affluent parents applying to top global universities.

Role Overview :
The Content Writer is expected to spend the majority of their time creating, publishing, and optimising content, while also guiding and reviewing the work of a small content team.

You Will

Personally create and publish the majority of Rostrum's core content
Own social media execution, consistency, engagement, and growth
Review, assign, and quality-check work for 1–2 junior team members
Ensure all content is error-free, on time, and performance-driven
Track daily outputs and report clearly on progress and results

Key Responsibilities

Social Media Management (End-to-End)
Own the complete social media lifecycle: strategy, content planning, creation, scheduling, posting, engagement, and growth
Manage 20+ posts/month across Instagram, You Tube, and Linked In
Maintain 100% daily posting consistency
Drive:
≥5% average engagement rate
5–10% month-on-month follower growth
Actively monitor comments, DMs, and inquiries with 4-12 hour response SLAs
Use and maintain tools such as Metricool, Gallabox, Meta tools, etc.
Content Creation, Writing & Publishing

Write And/or Oversee All Company Content, Including

8–10 SEO-optimised blogs/month (1-2% keyword density)
Newsletters with 10-15% subscriber growth/month
Webinar and seminar scripts
Email campaigns and ad copy

Ensure All Content Is

Aligned to Rostrum's premium brand voice
Targeted at high-intent parents and students
Error-free and publication-ready
Junior Writer Management & Editorial Control
Manage and mentor 1 junior content writer
Assign tasks via a structured editorial calendar
Review all outputs and:
Limit to maximum 2 revisions per piece
Ensure 100% on-time delivery
Track and report daily output (example: 'Blogs published - 5 completed')
Maintain strict adherence to publishing timelines and quality standards
Cross-Functional Coordination
Work closely with:
Design team for creatives
Video team for reels, shorts, and long-form content
Ensure assets are delivered on time and aligned with content intent
Coordinate acceptance announcements, inquiry handling, and campaign rollouts
Analytics, Reporting & Optimization
Track and analyse:
Engagement rates
Follower growth
Blog performance
Newsletter performance
Share clear weekly and monthly reports
Use insights to continuously optimise content strategy and formats

Key Result Areas (KRAs)

Social Media Management & Growth
Content Creation, SEO & Publishing
Team Oversight & Editorial Planning
Analytics, Reporting & Continuous Optimisation

Key Performance Indicators (KPIs)

Social Posts: 20+ per month with 100% daily consistency
Blogs: 8–10 per month, SEO-integrated
Engagement Rate: ≥5% average
Follower Growth: 5–10% month-on-month
Newsletter Growth: 10–15% subscribers per month
Junior Writer Output: 100% on-time, tracked daily

Education

What We're Looking For

Bachelor's degree in Communications, Journalism, English, Marketing, Media Studies, or a related field
A strong portfolio and proven output matters more than the degree itself

Experience

2-4 years of hands-on content experience, with at least:
1+ years owning social media end-to-end
Experience writing long-form content (blogs, newsletters, scripts)
Prior experience in education, admissions consulting, premium services, or aspirational brands is a strong plus
Demonstrated experience managing or mentoring at least one junior writer or content executive