Digital Marketing Director

** Greif
* * is a global leader in performance packaging located in 40 countries. The company delivers trusted, innovative, and tailored solutions that support some of the world's most in demand and fastest-growing industries.  With a commitment to legendary customer service, operational excellence, and global sustainability,
** Greif
* * packages life's essentials - and creates lasting value for its colleagues, customers, and other stakeholders.  Learn more about the company's
** Customized Polymer**,
** Sustainable Fiber**,
** Durable Metal**, and
** Integrated Solutions
** at
**** and follow
** Greif
* * on Instagram and Linked In.
** OUR VISION:
** Being the customer service company in the world.
** OUR

PURPOSE:

** Creating packaging solutions for life’s essentials.
** Job

Requisition #:
** 033548 Digital Marketing Director (Open)
*
* Job Description:

** The Director, Digital Marketing, leads the enterprise digital marketing ecosystem for Greif and its subsidiaries. This role encompasses digital content, AI-driven search visibility, marketing automation, and global web strategy, aiming to accelerate revenue, strengthen brand authority, and enhance customer acquisition and retention.

This leader sets the vision and execution roadmap for global websites, AI search optimization, marketing automation, email marketing, and sales enablement platforms. The role partners closely with Global Sales, Product Management, and IT to ensure digital channels drive measurable commercial impact.

The Director operates with a performance mindset, using data, analytics, and AI-powered insights to continuously improve engagement, conversion, and pipeline contribution.
** Key Responsibilities
*** Leads the global organization in defining communication & marketing priorities and timing.
* Promotes and maintains the brand image across the global organization. Analyzes brand perception and ensures positive impact of the brand in the market.
* Define and implement communication strategies to entrench a repeatable model for achieving a strong communication & marketing plan for each market segment that result in enhanced lead generation and sales growth.
* Foster collaborative, integrated working relationships across the organization to jointly achieve business strategies and growth objectives.
* Define annual communication plans. Lead the creation and implementation of new ideas, tools, and documents.
* Execute marketing communications elements of the strategic marketing plans.
* Lead cross-functional teams to activate on strategic marketing actions; monitor success and continually refine processes and goals.
* Performs other duties assigned.
** Digital and AI Strategy Leadership
*** Define and execute a global digital marketing strategy aligned to business growth objectives
* Lead AI-driven search strategy, including SEO, generative engine optimization, structured data, and content architecture to maximize visibility across traditional and AI-powered search platforms
* Establish digital KPIs tied directly to revenue, pipeline, and customer acquisition
* Build and manage the digital roadmap across web, automation, and analytics
** Global Web and Search Excellence
*** Own global enterprise websites with strong governance, multilingual capabilities, and localized content strategy
* Elevate global web presence to best-in-class performance standards focused on user experience, speed, accessibility, and conversion
* Lead organic and paid search programs, including technical SEO, content strategy, PPC, and AI search optimization
* Ensure product content is optimized across all digital touchpoints in all languages
** Marketing Automation and Email Marketing
*** Own global marketing automation strategy, including segmentation, lead scoring, nurture programs, and lifecycle marketing
* Execution of email marketing programs, digital newsletters, and automated campaigns to drive qualified leads and customer engagement
* Optimize landing pages and digital journeys to increase conversion rates
* Align automation strategy with CRM and sales processes to improve lead quality and velocity
** Digital Commerce
*** Connect with Regional Marketing and Sales to determine…