Marketing Manager

DESCRIPTION COMPANY OVERVIEW

We’re a vacation rental company where great people create exceptional experiences. From our humble beginnings with a simple idea, we’ve grown into a trusted industry leader delivering genuine hospitality to every guest. What sets us apart isn’t just our advanced technology or high property standards, but our culture of doing things the right way, building trust, and supporting each other as a team.

When you join Casago, you’re not just taking a job—you’re becoming part of a company that values your contributions, invests in your growth, and gives you the opportunity to make a real impact on the homeowners and guests we serve every day.

We are seeking a dynamic, results-driven Marketing Manager to join Casago
. This role is ideal for a strategic marketer who understands how to connect brand storytelling with real performance—driving demand from guests while building trust and value for property owners. You’ll lead local and regional marketing initiatives that highlight Casago’s carefully curated vacation homes, professional property management services, and commitment to making every guest feel at home.

As Marketing Manager, you’ll collaborate closely with operations, owner relations, and leadership to execute campaigns that elevate brand awareness, generate bookings, and support owner acquisition and retention. With a strong grasp of hospitality marketing and a persuasive, relationship-focused approach, you’ll play a key role in shaping how Casago shows up in the market—helping grow revenue while reinforcing the high standards our guests and property owners expect.

• Lead and develop a team of employees through effective coaching, mentoring, and performance management. Conduct regular one-on-one meetings and annual evaluations to support professional growth and ensure alignment with company goals.

• Oversee daily operations and workflow management to optimize team productivity and meet departmental objectives. Identify areas for improvement, and implement process enhancements to drive efficiency and quality outcomes.

• Build multi-channel consumer journeys and lifecycle communication strategies that result in customer satisfaction, conversion, repeat booking and engagement with our programs, products and services.

• Partner with key stakeholders in Product and Customer Experience to align on strategy, priorities, roadmap and defining success.

• Develop new programs and multi-channel experiences across all touchpoints where we engage with our customers; digital and traditional channels.

• Incorporate qualitative and quantitative insights to develop campaign strategies, customer segmentation and personalization to optimize campaign performance and meet company goals.

• Analyze campaigns and customer behavior to develop test plans for continual optimization of channels, campaigns and experiences.

• Develop a customer data strategy that includes guest preferences, profile, segmentation and modeling needed to create personalized experiences.

• Lead quarterly and monthly planning with internal stakeholders and manage the campaign content calendar to ensure delivery of programs that align to company initiatives.

• Create and deliver quarterly business reviews to executive leadership and internal stakeholders that provide measurement and insights relating to consumer behavior and program results.

• Foster a collaborative work environment that promotes open communication, innovation, and employee engagement. Address team conflicts constructively and in a timely manner as they arise.

• Assist the recruiting process with interviewing, selection and onboarding new team members while ensuring compliance with company policies and employment regulations.

• Collaborate with cross-functional teams and stakeholders to align departmental goals with broader organizational strategy. Represent the team in leadership meetings and communicate strategic decisions effectively to direct reports.

• Support continuous improvement initiatives by analyzing program performance, identifying bottlenecks, and implementing process optimizations. Stay current with industry trends, best practices, and emerging…