Digital and Website Marketing Manager

Overview

As the Digital & Website Marketing Manager for Springwell, a key brand within the Fortune Brands portfolio, you will manage the execution of digital marketing and eCommerce programs across direct-to-consumer platforms. This role focuses on scaling digital experiences, optimizing campaigns across the marketing funnel, and driving performance through email marketing, website content, SEO, and digital shelf excellence. You will manage the end-to-end lifecycle of digital campaigns—including brand emails, affiliate promotions, ad swaps, and landing pages—while ensuring alignment with creative and brand standards.

This role requires someone who is analytical and execution-focused, comfortable working in CMS tools, building content, and collaborating with cross-functional teams.

At FBIN, we value individuals who can Think Fast, Work It Together, and Make the Hard Call by balancing priorities and focusing on what matters most.

• Manage and Optimize Digital Campaign Execution: develop, launch, and optimize email marketing campaigns (automation journeys and promotions); translate performance analytics into actionable insights that drive engagement and conversions; oversee digital shelf content for assigned brands (titles, bullets, A+ content, imagery, video, etc.); manage affiliate program including relationships and analytics.
• Manage Website and Platform Operations: manage and update content management systems and sites to ensure performance, user experience, and brand alignment; implement SEO strategies to enhance search visibility, traffic, and site rankings.
• Enable
  
  Cross-Functional Collaboration:
  
  manage brand, creative, and digital teams to align content and campaign execution; improve dashboards, reporting tools, and campaign KPIs; collaborate with Supply Chain, Customer Service, and Logistics to ensure fulfillment readiness and channel alignment.
• Support Digital Growth and Innovation: build the direct-to-consumer (DTC) roadmap and playbook, helping scale DTC strategies and best practices; manage influencer, affiliate, and co-marketing opportunities to expand reach and engagement; support go-to-market readiness for product launches, seasonal campaigns, and site merchandising.

• Bachelor’s degree in Marketing, Advertising, Communications, or a related field (or equivalent experience).
• 5+ years of experience in digital marketing, with direct ownership of email and/or affiliate marketing programs.
• Proficiency with Mailchimp and ability to use light HTML to build and send brand emails.
• Experience with CMS platforms (Word Press strongly preferred) to build and update web pages and campaign assets.
• Hands-on experience executing digital campaigns including emails, landing pages, and promotional content.
• Familiarity with SEO strategy, digital shelf content, and web analytics (e.g., Google Analytics, SEMrush).
• Strong collaboration skills and experience coordinating with creative and brand teams.
• Excellent time management and organizational skills with the ability to balance multiple priorities.

• Experience working on direct-to-consumer or subscription-based digital marketing programs.
• Familiarity with CRM and marketing automation platforms.
• Exposure to CMS or DAM platforms within digital workflows.
• Knowledge of eCommerce platforms or marketplaces (e.g., Shopify/Amazon Seller/Vendor Central).

Fortune Brands believes in fair and equitable pay. A reasonable estimate of the base salary range for this role is Hiring Pay Range: $120,000 USD - $140,000 USD. Actual salaries may vary within the range based on factors including education, training, experience, professional achievement, business need, and location. In addition to base salary, employees may participate in either an annual bonus plan based on company and individual performance, or a role-based sales incentive plan.

We support the health and wellness of our associates with comprehensive benefits prioritizing wellbeing and flexibility for our teammates’ needs. Benefits include robust health plans, a market-leading 401(k) with company contribution, product discounts, flexible time off benefits…