Marketing Manager, Marketing Communications

About Baxter

This is where your work makes a difference. At Baxter, we believe every person—regardless of who they are or where they are from—deserves a chance to live a healthy life. It was our founding belief in 1931 and continues to be our guiding principle. We are redefining healthcare delivery to make a greater impact today, tomorrow, and beyond.

We’re seeking a high-energy, creative, and strategic Marketing Manager to lead Marketing Communications & Digital Strategy for our US Advanced Surgery portfolio
. This role will drive downstream digital and promotional strategy, shape brand messaging, lead social media engagement, and orchestrate our national conference presence.

This role is critical to the success of our Advanced Surgery portfolio. By aligning digital and promotional efforts with commercial objectives, the Marketing Manager will:

• Accelerate market adoption of key products through targeted, data-driven campaigns.
• Strengthen brand equity and customer loyalty by delivering consistent, high-impact messaging.
• Drive above market growth by optimizing digital touchpoints and enhancing lead generation.
• Amplify field force effectiveness through compelling tools and messaging that support sales conversations.
• Position the portfolio as a leader in surgical innovation through strategic conference and thought leadership initiatives.

• Develop and execute integrated marketing communications strategies across digital, social, and promotional channels.
• Own branding and messaging for the US Advanced Surgery portfolio, ensuring consistency and impact across all touchpoints.
• Lead social media strategy and execution to elevate brand awareness and engagement—an evergreen, foundational role responsible for building Baxter Advanced Surgery’s digital presence from the ground up and establishing a lasting voice across key platforms.
• Drive planning and execution of major conferences and events, aligning with commercial objectives.
• Collaborate closely with global branding counterparts to ensure alignment and leverage global assets.
• Take full ownership of the $500,000 marketing communications budget, including planning, allocation, and optimization.
• Partner cross-functionally with upstream marketing, sales, and external agencies to deliver high-impact campaigns. This includes Sales leadership (VP, AVPs & RMs), Global marketing leadership (Sr. Director and Associate Directors).
• Champion innovation and challenge the status quo to drive meaningful business impact.

• Minimum 5 years of marketing communications experience, preferably in healthcare or medical devices.
• Degree in Business, Marketing, Communications, or a related field.
• Proven success in digital marketing, brand strategy, and event management.
• Strong leadership, collaboration, and project management skills.
• Creative thinker with a passion for storytelling and driving results.
• Comfortable navigating a fast-paced, dynamic environment.
• Ability to travel up to 40%.

This position will be located in either Deerfield, IL or Raleigh, NC.

The estimated pay range for this position is $104,000-$143,000 annually. The estimated range is meant to reflect an anticipated salary range for the position. We may pay more or less within the anticipated range based upon market data and other factors, all of which are subject to change. Individual pay is based upon location, skills and expertise, experience, and other relevant factors.

This position is also eligible for a discretionary bonus. For questions about this, our pay philosophy, and available benefits, please speak to the recruiter if you decide to apply and are selected for an interview.

Baxter offers comprehensive compensation and benefits packages for eligible roles. Our health and well-being benefits include medical and dental coverage that start on day one, as well as insurance coverage for basic life, accident, short-term and long-term disability, and business travel accident insurance. Financial and retirement benefits include the Employee Stock Purchase Plan (ESPP), with the ability to purchase company stock at a…