Digital Product Content Specialist

Fortune Brands Innovations, Inc. is an industry-leading home, security and digital products company. We’re focused on exciting opportunities within the home, security and commercial building markets. Our driving purpose is to elevate every life by transforming spaces into havens. We believe our work and our brands can have incredibly positive impacts for not just our business and shareholders, but for people and the planet, too.

At Fortune Brands, we’re building something big. We’re advancing exciting innovations in all of our products and processes. We’re delivering trust, dependability, sustainability, and style. To make it all happen, we’ve transformed our workplace into an environment where smart, ambitious people have the support to reach their fullest potential.

When you join Fortune Brands, you become part of a high-performing team empowered to think big, learn fast and make bold decisions. We support an inclusive culture where everyone is encouraged be their authentic selves, and where our differences and unique perspectives are a key strength.

The Digital Product Content Specialist executes the digital product content strategy and related processes for House of Rohl, which includes which includes luxury brands like EMTEK hardware, Perrin & Rowe and Shaw’s sinks. This role will focus on leveraging digital product content to build the House of Rohl brands and maximize discoverability on various ecommerce partners. Core to this role is the management and distribution of digital assets, product copy, and enhanced content to ensure the brand is driving online conversion.

The Digital Product Content Specialist will collaborate with Product, Brand and Sales to drive effective and strategic product listings for our key customers. This position will require a collaborative mindset, strong process improvement skills, attention to detail, and broad ecommerce/digital acumen.

Responsibilities:

• Assist the House of Rohl Ecommerce team in the execution of a holistic digital product content strategy for the e-commerce channel, with emphasis on deploying product content that is optimized for both consumer engagement and retailer search engines.
• Support the development, deployment, and optimization of best-in-class digital merchandising assets tailored to targeted retailer websites.
• Syndicate accurate and thorough product information to online retailers via customer content management portals and product content management system (Salsify).
• Audit and document existing processes across the enterprise for developing and deploying digital product content.
• Develop a detailed monthly digital product content production/deployment calendar.
• Continuously assess sales performance, customer behavior, and market trends to optimize product listings, categories, and collections.
• Analyze performance and impact of digital content investments with key retailer accounts to determine customer impact and ROI.
• Audit/assess each major retailer using the digital product content scorecard.
• Leverage internal and external data sources to gather relevant industry benchmarks.
• Oversee the day-to-day management of outside digital content vendors.
• Follow internal processes while also seeking ways to increase team efficiency.

• Bachelor’s degree in marketing, Communications, Business or a related field is required.
• Minimum 3 years’ experience in Marketing, Advertising, Customer Service, or related field
• Experience in consumer durables products is a plus.
• Demonstrated intellectual curiosity around product content marketing and passion for developing best-in-class content.
• Ownership mentality and proven ability to meet deadlines, work collaboratively with others, and manage projects independently.
• A demonstrated track record of accomplishment in a fast-paced environment, with the ability to manage multiple projects effectively.
• Proven team player comfortable working on multiple cross-functional teams.
• Familiarity with Salsify Product Content Management Platform is preferred.
• Demonstrated high level understanding of SEO, PPC and Display Advertising as it relates to digital copy.
• Familiarity with product content management platforms.