Digital Marketing Manager

Job Description

As the Digital Marketing Manager for Springwell, a key brand within the Fortune Brands portfolio, you will manage the execution of digital marketing and eCommerce programs across our direct-to-consumer platforms. This highly collaborative individual contributor role is critical in scaling digital experiences, optimizing campaigns across the marketing funnel, and driving performance through email marketing, website content, SEO, and digital shelf excellence.

You’ll be responsible for managing the end-to-end lifecycle of digital campaigns—including brand emails, affiliate promotions, ad swaps, and landing pages—while ensuring alignment with creative and brand standards. This role requires someone who is equally analytical and execution-focused, and who brings comfort working in CMS tools, building content, and working with cross-functional teams.

At FBIN, we value individuals who can Think Fast
, using data and insights to make thoughtful, timely decisions.
Work It Together
, building trust and collaboration across teams and partners. And Make the Hard Call
, thoughtfully balancing competing priorities and focusing on the work that matters most.

• Develop, launch, and optimize email marketing campaigns (automation journeys, and promotions).
• Translate performance analytics into actionable insights that drive engagement and conversions.
• Oversee digital shelf content for assigned brands (titles, bullets, A+ content, imagery, video, etc.).
• Manage affiliate program including relationships and analytics.

• Manage and update Content Management Systems and sites to ensure performance, user experience, and brand alignment.
• Implement SEO strategies to enhance search visibility, traffic, and site rankings.

• Manage brand, creative, and digital teams to align content and campaign execution.
• Improve dashboards, reporting tools, and campaign KPIs.
• Collaborate with Supply Chain, Customer Service, and Logistics to ensure fulfillment readiness and channel alignment.

• Build the direct to consumer/DTC roadmap and playbook, helping scale DTC strategies and best practices.
• Manage influencer, affiliate, and co-marketing opportunities to expand reach and engagement.
• Support go-to-market readiness for product launches, seasonal campaigns, and site merchandising.

• Bachelor’s degree in Marketing, Advertising, Communications, or a related field (or equivalent experience).
• 5+ years of experience in digital marketing, with direct ownership of email and/or affiliate marketing programs.
• Proficiency with Mailchimp and ability to use light HTML to build and send brand emails.
• Experience with CMS platforms ( Word Press strongly preferred ) to build and update web pages and campaign assets.
• Hands-on experience executing digital campaigns including emails, landing pages, and promotional content.
• Familiarity with SEO strategy, digital shelf content, and web analytics (e.g., Google Analytics, SEMrush).
• Strong collaboration skills and experience coordinating with creative and brand teams.
• Excellent time management and organizational skills with the ability to balance multiple priorities.

• Experience working on direct-to-consumer or subscription-based digital marketing programs.
• Familiarity with CRM and marketing automation platforms.
• Exposure to CMS or DAM platforms within digital workflows.
• Knowledge of eCommerce platforms or marketplaces (e.g., Shopify/Amazon Seller/Vendor Central).

Fortune Brands believes in fair and equitable pay. A reasonable estimate of the base salary range for this role is Hiring Pay Range: $120,000 USD - $140,000 USD. Please note that actual salaries may vary within the range, or be above or below the range, based on factors including, but not limited to, education, training, experience, professional achievement, business need, and location.

In addition to base salary, employees will participate in either an annual bonus plan based on company and individual performance, or a role-based sales…