Digital Marketing Manager

Company Description

Fortune Brands Innovations, Inc. is an industry-leading innovation company focused on creating smarter, safer and more beautiful homes and improving lives. Our driving purpose is that we elevate every life by transforming spaces into havens. We believe our work and our brands can have incredibly positive impacts for not just our business and shareholders, but for people and the planet, too.

When you join Fortune Brands, you become part of a high-performing team who are empowered to think big, learn fast and make bold decisions. We support an inclusive and diverse culture where everyone is encouraged and empowered to be their authentic selves, and where our differences and unique perspectives are a key strength. Explore life at Fortune Brands here

This position will work on a hybrid schedule at our Deerfield, IL campus Tuesdays, Wednesdays & Thursdays, and primarily remotely on Monday and Fridays.

As the Digital Marketing Manager for Springwell, a key brand within the Fortune Brands portfolio, you will manage the execution of digital marketing and eCommerce programs across our direct-to-consumer platforms. This highly collaborative individual contributor role is critical in scaling digital experiences, optimizing campaigns across the marketing funnel, and driving performance through email marketing, website content, SEO, and digital shelf excellence.

You’ll be responsible for managing the end-to-end lifecycle of digital campaigns—including brand emails, affiliate promotions, ad swaps, and landing pages—while ensuring alignment with creative and brand standards. This role requires someone who is equally analytical and execution-focused, and who brings comfort working in CMS tools, building content, and working with cross-functional teams.

At FBIN, we value individuals who can Think Fast
, using data and insights to make thoughtful, timely decisions.
Work It Together
, building trust and collaboration across teams and partners. And Make the Hard Call
, thoughtfully balancing competing priorities and focusing on the work that matters most.

• Develop, launch, and optimize email marketing campaigns (automation journeys, and promotions).
• Translate performance analytics into actionable insights that drive engagement and conversions.
• Oversee digital shelf content for assigned brands (titles, bullets, A+ content, imagery, video, etc.).
• Manage affiliate program including relationships and analytics.

• Manage and update Content Management Systems and sites to ensure performance, user experience, and brand alignment.
• Implement SEO strategies to enhance search visibility, traffic, and site rankings.

• Manage brand, creative, and digital teams to align content and campaign execution.
• Improve dashboards, reporting tools, and campaign KPIs.
• Collaborate with Supply Chain, Customer Service, and Logistics to ensure fulfillment readiness and channel alignment.

• Build the direct to consumer/DTC roadmap and playbook, helping scale DTC strategies and best practices.
• Manage influencer, affiliate, and co-marketing opportunities to expand reach and engagement.
• Support go-to-market readiness for product launches, seasonal campaigns, and site merchandising.

• Bachelor’s degree in Marketing, Advertising, Communications, or a related field (or equivalent experience).
• 5+ years of experience in digital marketing, with direct ownership of email and/or affiliate marketing programs.
• Proficiency with Mailchimp and ability to use light HTML to build and send brand emails.
• Experience with CMS platforms (
  Word Press strongly preferred
  ) to build and update web pages and campaign assets.
• Hands-on experience executing digital campaigns including emails, landing pages, and promotional content.
• Familiarity with SEO strategy, digital shelf content, and web analytics (e.g., Google Analytics, SEMrush).
• Strong collaboration skills and experience coordinating with creative and brand teams.
• Excellent time management and…