Senior Director, Product Manager - Retail Bank Marketing

Join to apply for the Senior Director, Product Manager – Retail Bank Marketing role at Capital One
.

Product Management at Capital One is a vibrant craft that requires reimagining the status quo, finding value-creation opportunities, and driving innovative and sustainable customer experiences through technology. We believe our portfolio of businesses and investments in growth and transformation will result in a company with the scale, brand, capabilities, talent, and values to succeed as the digital revolution transforms our society and industry.

Capital One’s Retail Bank has grown by leaps and bounds in recent years. The Bank has risen up the league tables in deposits and checking relationships, capitalizing on industry-leading products and a unique challenger brand with superior digital capabilities and distinctive cafés and branches. The Retail Bank Marketing team is on a two-year journey of transformation into a digital-first, intelligent marketing function to unleash the business’s growth potential.

Our team is made up of business and data analysts, marketing strategists, Mar Tech product and platform managers, data scientists, creatives, project managers, and process managers—all working together to create the marketing experiences that will drive more core customers to bank with Capital One.

The Retail Bank Marketing team is looking for someone with deep marketing expertise who will build, develop, and maintain a high-performing marketing organization and support our growing Bank Marketing platforms. The role will:

• Lead the strategy, execution, and optimization of marketing technology and automation efforts.
• Define and implement key strategic initiatives for marketing technology platforms such as incentive infrastructures.
• Oversee the Mar Tech stack, select vendors, and manage budgets.
• Drive data-driven strategy and foster adoption of new technologies.
• Define and maintain the Mar Tech architecture, working with technology leaders and enterprise stakeholders; create decision‑making frameworks for platform architectural changes and manage integrations with platforms like AdTech and owned channels.
• Collaborate directly with the Bank Marketing leadership team to drive strategic Mar Tech efforts, ensure key business priorities and campaigns are executed successfully.
• Use cloud technology experience (AWS, Google Cloud, Azure) and Mar Tech platforms (Salesforce, Adobe Workfront, Google Marketing Platform, etc.).

• Human Centered – Obsesses about internal and external customer needs to reimagine and innovate product solutions.
• Business Focused – Delivers game-changing outcomes by focusing on leverage and execution excellence.
• Technology Driven – Leverages technology to deliver innovative and resilient solutions that enable both near-term and long-term value.
• Integrated Problem Solving – Identifies and resolves complex problems to deliver outcomes while mitigating product risks.
• Transformational Leadership – Leads cross-function teams to solve customer problems and drive organizational alignment.

• At least 9 years of experience working in product management.
• Currently holding, or in the process of obtaining, a Bachelor's or Master's degree (or MBA) in a quantitative field (Statistics, Economics, Operations Research, Analytics, Mathematics, Computer Science, Computer Engineering, Software Engineering, Mechanical Engineering, Information Systems, or related field).

• 10+ years of marketing, Mar Tech, AI, and marketing operations experience.
• Experience translating business strategy and analysis into consumer-facing digital products.

At this time, Capital One will not sponsor a new applicant for employment authorization for this position.

Riverwoods, IL: $240,300 – $274,300

McLean, VA: $264,300 – $301,700

New York, NY: $288,400 – $329,100

Philadelphia, PA: $240,300 – $274,300

Richmond, VA: $240,300 – $274,300

Wilmington, DE: $240,300 – $274,300

This role is also eligible for performance-based incentive compensation, including cash bonuses and/or long-term incentives.

Capital One offers a comprehensive,…