Senior Copywriter

Company Description

Fortune Brands Innovations, Inc. is an industry-leading home, security and digital products company. We’re focused on exciting opportunities within the home, security and commercial building markets. Our driving purpose is to elevate every life by transforming spaces into havens. We believe our work and our brands can have incredibly positive impacts for not just our business and shareholders, but for people and the planet, too.

At Fortune Brands, we’re building something big. We’re advancing exciting innovations in all of our products and processes. We’re delivering trust, dependability, sustainability, and style. To make it all happen, we’ve transformed our workplace into an environment where smart, ambitious people have the support to reach their fullest potential. When you join Fortune Brands, you become part of a high‑performing team empowered to think big, learn fast and make bold decisions.

We support an inclusive culture where everyone is encouraged to be their authentic selves, and where our differences and unique perspectives are a key strength. Explore life at Fortune Brands here.

We’re looking for a Senior Copywriter to join Creative X, the internal agency for Fortune Brands Innovations—a concept‑driven, narrative‑obsessed creative leader who will elevate how our brands communicate their stories to the world. This role blends strategic thinking, verbal craft, and brand stewardship, shaping compelling messaging that inspires consumers, empowers professional customers, strengthens brand equity, and drives business results across our mass premium and luxury portfolios.

As a senior creative on the team, you will partner closely with Brand, Product, Channel, and cross‑functional stakeholders to develop insight‑driven messaging that reflects our brand standards while pushing them forward. You’ll lead copy development across integrated campaigns, digital content, social storytelling, video, retail, packaging, and experiential moments, ensuring everything we write feels cohesive, elevated, and strategically grounded.

This role is perfect for someone who thrives in a fast‑paced environment, embraces emerging technologies like GenAI, and brings a strong point of view on language, brand storytelling, and creative innovation.

• Lead copy development for Moen and House of Rohl across omnichannel campaigns, ensuring all messaging is cohesive, insight‑driven, and aligned with brand strategy.
• Translate business goals, consumer insights, and brand positioning into compelling narratives, campaign platforms, and messaging frameworks.
• Partner with art directors, designers, and business stakeholders to concept integrated ideas that drive engagement, preference, and conversion.
• Elevate the premium and luxury nature of our brands through refined messaging, tonal sophistication, and storytelling excellence.

• Collaborate with Marketing, Product, and cross‑functional partners to understand goals and shape creative solutions that meet both brand and business objectives.
• Present creative concepts, messaging direction, and rationale to senior stakeholders with clarity, confidence, and strategic insight.
• Serve as a trusted creative partner, helping teams articulate challenges, identify opportunities, and refine briefs before execution begins.

• Lead copywriting across video scripts, campaign narratives, digital experiences, social storytelling, and packaging language, ensuring consistency and craft across all touchpoints.
• Mentor and inspire junior writers and creatives, fostering a culture of curiosity, craft excellence, collaboration, and accountability.
• Contribute to the evolution of verbal identity and brand guidelines, ensuring they remain modern, consistent, and culturally relevant.

• Apply insights and category trends to strengthen storytelling relevance and creative impact.
• Leverage GenAI and emerging creative technologies to accelerate ideation, expand messaging exploration, and improve efficient production.
• Partner with…