Senior Manager of Customer Analytics and Intelligence

Senior Manager of Customer Analytics and Intelligence

Ford’s Advanced Concepting Team is seeking a visionary Senior Manager to lead the Customer Data, Analysis, and Tools group. This leader will orchestrate the development of an enterprise-wide customer segmentation framework using advanced analytics, sophisticated modeling, and innovative tool development. By collaborating across Corporate Strategy and Product Development, they will transform complex data into actionable insights to ensure new product concepts are precisely aligned with Ford’s strategic market opportunities.

Benefits:

• Immediate medical, dental, vision and prescription drug coverage
• Flexible family care days, paid parental leave, new parent ramp‑up programs, subsidized back‑up child care and more
• Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more
• Vehicle discount program for employees and family members and management leases
• Tuition assistance
• Established and active employee resource groups
• Paid time off for individual and team community service
• A generous schedule of paid holidays, including the week between Christmas and New Year’s Day
• Paid time off and the option to purchase additional vacation time.

Responsibilities:

• Develop and maintain demand map to serve as a common framework for the enterprise to collaborate around opportunities. Thoroughly understand the theory, structure, process, and data behind the demand map to be an informed ambassador of it.
• Integrate quantitative trend signals to ensure the map provides insights into future‑oriented opportunities.
• Extend the demand map to support strategic decisions in key global regions and Ford business units.
• Work with strategy, planning, product development, GCI, GDIA, and marketing teams to ensure their processes are tied into the demand map where possible; and also ensure their needs for exploratory direction are met by the demand map.
• Maintain ultimate expertise in the data within the demand map. Be the most knowledgeable person about each part of the demand map.
• Oversee data acquisition, merging and cleaning, as well as analytical model development and deployment. Participate in peer‑reviewed analytical forums to ensure models have the best quality and share lessons learned, new skills and tools.
• Lead a team of analytical experts and strategic thinkers that provides thought leadership in strategic studies.
• Establish tools for transparent self‑service access to the data and analytical tools in the demand map. Provide users the training they need to use data and tools responsibly, as well as access to your team’s expertise to avoid mis‑use.
• Lead enterprise efforts to identify and evaluate new customer opportunities, serving different business units as internal customers. Demonstrate leadership and subject matter expertise in enterprise studies.

Required Qualifications:

• Bachelor’s degree in a quantitative field such as Business Analytics, Statistics, Economics, Computer Science, Engineering or equivalent combination of relevant education and experience.
• Passion for studying people through data – especially quantitative data.
• High interest in Ford’s strategic choices and their long‑term impact on business operations.
• Creativity and curiosity applied to analyzing and visualizing data in new ways.
• 7+ years in a blend of roles such as consulting, advanced portfolio planning, product concepting, corporate strategy, and consumer insights.
• 3+ years of experience leading large quantitative analyses, including modeling and segmentation studies.
• 3+ years in early‑phase concepting or upstream product management.
• 3+ years managing direct reports and cross‑functional project teams.
• 10+ years of working experience.
• Demonstrated expertise in consumer research methodologies and AI‑based insight generation.
• Proficiency at survey development and statistical analysis methods.
• Skilled storyteller who can distill complex analytical journeys down to clear stories appropriate for executive audiences.

Preferred Qualifications:

• Experience, expertise or degree in business, especially business strategy.
• Experience with customer segmentation, including in non‑automotive…