Advertising Account Executive - Automotive Advertising

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Direct message the job poster from Spectrum Reach

Are you a results-driven, go-getting sales professional? Do you have an entrepreneurial spirit and take pride in owning your work day? Are you passionate about providing valuable information, resources, and strategies to help businesses succeed? If so, you might be a great fit for a Sales role at Spectrum Reach.

At Spectrum Reach, we help businesses grow by offering powerful advertising solutions on TV, streaming, and digital media. What sets us apart is our first-party data from 30-million homes and over 70 trusted partners which ensures our ads reach the right audience, across premium video inventory, in a privacy compliant way.

BE PART OF THE CONNECTION

Spectrum Reach has an exciting opportunity with our In Market Sales Team as an Advertising Account Executive to grow our sales, evangelize Spectrum Reach Media Solutions and expand awareness of Spectrum Reach’s offering to advertisers. We power our solutions with data from our 32 million customers nationwide and have the technology, partnerships and the expertise to reach nearly the entire marketplace.

As an Account Executive, you will lead all sales and client management responsibilities of your book of business. You will be responsible for driving revenue through a combination of account management and proactive selling of our data-driven media solutions.

JOB DUTIES/RESPONSIBILITIES

· Achieve sales and strategic goals

· Cultivate and nurture connections with brands and marketing/advertising agencies

· Recognize business challenges that Spectrum Reach’s media solutions can address; connect solutions with business challenges

· Oversee sales forecasting and reporting for your Book of Business

· Communicate effectively with external partners, clients, and internal stakeholders with the ability to adapt your style and delivery to many levels of technical expertise

· Deliver client results that earn repeat business

WHAT OUR ADVERTISING ACCOUNT EXECUTIVES ENJOY MOST

We’re an enthusiastic team with a culture of excellence. On any given day, you’ll find yourself in the office managing accounts, in the field prospecting, or cultivating connections with clients who advertise across our networks.

WHAT YOU’LL BRING TO SPECTRUM REACH

Required Qualifications

· Proven track record of exceeding revenue expectations

· 3+ years of sales with ideally 2+ years of progressive sales experience in Digital advertising (preferably CTV), insertion order media and/or managed services to marketing decision-makers with brands and/or independent ad agencies

· Ability to use data in the development and sale of a media strategy

· Adept at presenting complex solutions in a simple, easy to understand manner

· Understanding of the media landscape and evolving dynamics of advertising within it

· Familiarity of the Adtech ecosystem including ad network, ad exchange, SEM platform, DSP, SSP, and other online advertising technology

· Strong presentation skills with the ability to speak with C-level clients; confident in negotiating

· Local and regional travel; valid driver’s license and safe driving recor

Preferred Qualifications

· Accustomed to building processes to hold yourself accountable to goals; own your day

· Knowledge of Salesforce

· Ability to succeed in a fast-paced, rapidly changing environment while maintaining high levels of client relationships and business excellence

· Knowledge of media research & planning tools (ie Strata, Com Score, Nielsen, GA4, etc.)

· Passionate about the convergence of entertainment, technology, and data that is fueling new opportunities for Spectrum Reach and our customers.

NOTE:
This role has a heavy Automotive Advertising client list and experience in handling Automotive Direct and Agency business is preferred.

SPECTRUM REACH CONNECTS YOU TO MORE

Job Perks:
Lucrative compensation plan and the opportunity to sell an unmatched suite of products in locations all across the country, or close to home

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