Social Media & Advertising Specialist

Title

Social Media & Advertising Specialist — Gary Yeomans Honda (Daytona Beach, FL)

Daytona Beach, FL (Onsite)

Competitive pay + bonus | Fulltime | Onsite

Gary Yeomans Honda is growing and we’re hiring a hands‑on marketer to drive showroom and service traffic with data‑driven paid media and thumb‑stopping social content.

• Plan and execute paid campaigns across Meta (Facebook/Instagram), You Tube, and Google Ads (Search/Display/PMAX).
• Optimize listings and lead flow from Auto Trader, Car Gurus, , etc.
• Build an organic social calendar (reels, short‑form video, stories) and engage our local community.
• Write ad copy, coordinate simple photo/video shoots, and ensure OEM brand compliance.
• Track results in GA4/CRM, report on CPL/CPA/ROAS, and drive continuous improvement.
• Partner with Sales, Service, and BDC to align offers, inventory, and promotions.

• 1‑3+ years in automotive marketing or performance advertising (dealer, agency, or vendor).
• Proven results with Meta/You Tube/Google Ads; confident editing short‑form video (Cap Cut/Canva a plus).
• Familiarity with marketplace platforms (Auto Trader, Car Gurus, ) and lead attribution in GA4/CRM.
• Strong writing, visual instincts, and a portfolio of ads/reels/posts that show impact.

• Competitive pay + performance bonus
• Growth path in a high‑volume, customer‑first dealership
• Benefits, training, and the tools to win

• Media planning & execution:
  Manage Meta, You Tube, and Google Ads (Search/Display/PMAX); set budgets, pacing, and audience targeting.
• Marketplace optimization:
  Improve visibility and lead quality from Auto Trader, Car Gurus,  and similar partners.
• Content & community:
  Run a monthly social calendar (reels, stories, car walkarounds, service tips, event coverage); engage comments and local groups.
• Creative production:
  Write copy, storyboard short videos, coordinate quick shoots, and maintain OEM brand/coop compliance.
• Analytics & reporting:
  Build GA4 dashboards, track leads from source to sale in CRM, and present weekly insights with next‑step actions.
• Collaboration:
  
  Align with Sales/Service/BDC on inventory highlights, specials, and reputation management; support events and sponsor ships.

• 1‑3+ years of performance advertising/social in automotive or similar high‑intent retail.
• Hands‑on with Meta Ads, You Tube, and Google Ads; strong UTM/GA4 skills and CRM familiarity.
• Experience editing short‑form video; proficiency with Canva/Cap Cut or similar tools.
• Portfolio demonstrating growth in leads/appointments and efficient CPL/ROAS.
• Clear communicator who can translate data into action.

• Increase qualified leads & appointments while lowering CPL/CPA.
• Lift VDP views and website sessions from paid social/search.
• Improve organic social engagement (reach, saves, shares).
• Deliver a consistent weekly readout: results, insights, and next steps.

Email your resume and portfolio or apply in person. Apply today:
Send your resume and 3-5 campaign examples/links to

Gary Yeomans Honda is an Equal Opportunity Employer.