Assistant Director of Enrollment Communication

Overview

Assistant Director of Enrollment Communication – Wright State University

EEO Statement: Wright State University is an equal opportunity employer.

Faculty Rank or

Job Title:

Assistant Director of Enrollment Communication

Job Category: Administrative (exempt/non-exempt)

Department: Undergraduate Admissions

EEO number: 26P128

Position FTE: 100%

Minimum Annual or Hourly Rate: $50,000

Salary Band: UC S04

The Assistant Director of Enrollment Communication will focus on telling impactful stories around Wright State initiatives and activities that build interest, enhance reputation and support enrollment at Wright State. The Assistant Director will play a lead role on the Enrollment Communications team in the creation, implementation, and execution of strategic communications with prospective students, high school counselors, and community-based organizations, including email, print, web, and other media.

The Assistant Director will work to build awareness of Wright State and ensure the university's communication plans build affinity among prospective students all while driving students towards enrollment. The Assistant Director must consider best practice in communication efforts regarding populations such as rural students, first-generation students, transfer students, and additional specialized pipelines as well as traditional high school students. The Assistant Director will prioritize the student experience and provide exceptional customer service.

• Bachelor's degree and 3 years of combined experience in admissions, enrollment management, copy writing or technical writing, management, training, marketing or similar fields
• Experience with Slate or similar CRM
• Excellent verbal and written communication skills
• Creative communicator
• Strong analytical and critical thinking skills
• Proficiency in MS Office Suite and Internet-based collaboration tools
• Detail-oriented and organized
• Effective problem solving and project management skills

• Master's degree
• Experience in higher education and enrollment management/admissions

• Implements and maintains a comprehensive multi-channel communication strategy and editorial content calendar that focuses on informing, influencing, and engaging prospective students across all student segments and all stages of the enrollment cycle.
• Serves as copywriter for all electronic communications in accordance with editorial standards and style guides, university policies and branding guidelines, and industry best practices. Identifies and writes fresh, compelling content and stories that will resonate with prospective students and key influencers.
• Plays a lead role with researching, writing, proofreading and editing copy for all forms of enrollment management communications: email, print, web, social media.
• Reviews and edits enrollment materials for consistency and accuracy.
• Research and evaluates current methods and trends in print and electronic communication and marketing.
• Manages the day‐to‐day setup of email/SMS messages, recipient lists, conditional logic, and A/B testing for all mailings in CRM, including ad‐hoc messages, process/deadline reminders, and form/event communications.
• Collaborates with internal stakeholders to create and execute communication strategies and associated content for specific outreach/access initiatives, on‐ or off‐campus enrollment events, athletic or special‐interest recruitment activities, and other special projects.
• Plans and authors emails to non‐student constituents, such as parents/families, high school counselors, community‐based and college access organizations, independent educational consultants, community college transfer advisors, CCP (dual enrollment) partners, alumni, corporate partners, etc.
• Solicits and edits messages from faculty, staff, alumni, current students, and current parents to use in communication flow.
• Works collaboratively within internal frameworks for approvals before campaign deployment to ensure accuracy of content, consistency in tone and messaging, and alignment with brand and accessibility…