Director, Digital Insights

BUILD A BETTER CAREER WITH MSC

Serving customers and our community starts with the best people doing their best work. That is precisely what we have created at MSC Industrial Supply Co. We are a leading North American distributor of metalworking and maintenance, repair, and operations (MRO), products and services. We offer more than 2 million products and have over 80 years of experience across dozens of industries.

We aim to execute our Built to Make You Better brand promise for all our stakeholders, including our associates.

Serving customers and our community starts with the best people doing their best work. That is precisely what we have created at MSC Industrial Supply Co. We are a leading North American distributor of metalworking and maintenance, repair, and operations (MRO), products and services. We offer more than 2 million products and have over 80 years of experience across dozens of industries.

We aim to execute our Built to Make You Better brand promise for all our stakeholders, including our associates.

19804

Full Time

Marketing

Davidson, NC (CSC)

The Director of Digital Insights leads the development and execution of a data-driven insights strategy to enhance the customer experience on  and drive dotcom revenue growth. This role serves as a strategic partner across Marketing, Digital, CX, Category Management, and Sales, ensuring insights inform decisions that improve engagement, conversion, and loyalty.

• Develop and implement a comprehensive digital insights strategy aligned with business goals and revenue targets.
• Establish frameworks for measuring customer behavior, engagement, and conversion across digital touchpoints.
• Act as the digital insights hub for Marketing, Sales, Category Management, and Customer Experience (CX) teams.
• Use qualitative and quantitative research to identify pain points and opportunities in the online journey.
• Own KPIs for dotcom performance (traffic, conversion, AOV, retention, etc.).
• Lead A/B testing and influence optimization roadmaps to improve conversion, AOV, and customer satisfaction.
• Own tag management for the website.
• Partner with the Digital and Marketing teams to embed insights into site design, navigation, and personalization.
• Serve as a business partner to Category Merchandising teams, ensuring priorities are supported by strong digital experiences.
• Deliver actionable recommendations to improve conversion and ROI on digital marketing and merchandising initiatives.
• Monitor competitive landscape, emerging technologies, and market trends to identify improvement or market share capture opportunities.
• Build and mentor a team of analysts and researchers in digital analytics, customer behavior, and user experience.
• Research, procure, and implement AI tools and technologies to expand team capability, automate data analysis, and shorten insight development time frames, enabling faster, more scalable delivery of actionable insights.
• Present research, insights, and dashboards to multiple levels across the organization, including senior leadership, highlighting trends, risks, and growth opportunities.
• Fosters the MSC Culture within the department and throughout the company to ensure fulfillment of MSC's vision and unity of purpose.
• Participates in special projects and performs additional duties as required.

What You Need:

• Bachelor's degree in marketing, Business, Analytics, or related field.
• Eight years of progressive experience in digital analytics, eCommerce strategy, or marketing insights.
• Deep understanding of qualitative and quantitative data and how to interpret, report and craft into actionable insights.
• Expertise in analytics platforms (Adobe Analytics, Google Analytics), A/B testing, and data visualization tools (Tableau, Looker, etc.).
• Demonstrated understanding of digital customer journey mapping.
• Proven ability to influence and lead cross-functional teams without direct authority.
• Strong track record building and leading high-performance teams, while fostering career growth of individuals.
• Ability to synthesize and translate customer and industry research and data into actionable insights and formulate compelling stories.
• Exceptional verbal and written communication skills with the ability to articulate complex subjects and insights to diverse audiences, including senior leadership.

• MBA or advanced degree
• Experience in B2B omnichannel environments
• Industrial or manufacturing experience

• A valid driver's license may be required.
• Position requires travel on an as needed basis.
• This position may require access to International Traffic in Arms Regulations Information ("ITAR") and/or Controlled Unclassified Information ("CUI").

Compensation starting at $127,750 - $200,750 depending on experience. The salary range represented is based on similar roles in comparable industries, and the cost of labor in respective cities. Actual compensation is…