Director of eCommerce

We’re looking for a highly motivated, detail-focused Director of eCommerce to own and accelerate our client’s direct-to-consumer business across apparel and additional product categories.

This hands-on leader will be accountable for the full DTC eCommerce P&L and will drive revenue growth
, a best-in-class customer experience
, and strong operational performance across the Shopify ecosystem.

Type: Direct hire, hybrid in CT

Schedule: Standard business hours

Base Salary: $185,000 - $200,000, and the role is bonus eligible

• Own and manage the DTC eCommerce P&L, delivering against revenue, margin, and growth targets
• Elevate the end-to-end Shopify customer experience through data-driven improvements to UX/UI
  , navigation, content, and checkout funnel performance
• Partner cross-functionally with Inventory, Marketing, Sales, Product Development, and Operations to align DTC priorities with broader business goals
• Lead eCommerce initiatives end to end
  , including planning,
  QA
  , and execution of site enhancements and launches from concept through go-live
• Build and refine analytics and reporting processes to support both near-term optimizations and long-range DTC strategy
• Act as the internal authority on eCommerce best practices
  , identifying opportunities for growth, efficiency, and innovation
• Run ongoing audits of site performance, conversion, and the customer journey to maintain competitiveness and drive continuous improvement
• Manage external agencies across site development, platform enhancements, and ongoing maintenance with clear accountability for outcomes
• Apply strong understanding of digital marketing and SEO to support traffic growth, conversion, and retention
• Collaborate with licensing stakeholders to ensure the DTC site stays aligned with brand guidelines and approval workflows
• Own the short- and long-term DTC roadmap, including platform evolution, technology upgrades, UX/UI enhancements, and product structure optimization

• 10+ years leading and scaling a DTC eCommerce business with full P&L ownership ideally with experience in products such as apparel
• Experience managing at least $30+ million in eComm revenue streams
• Strong analytical approach with a track record of using data to drive strategic and tactical decisions
• Proven ability to lead cross-functional teams and manage multiple priorities in a fast-paced environment
• Deep expertise in eCommerce platforms, site architecture, UX/UI, and digital customer journeys with strong Shopify experience
• Experience managing external vendors and agencies with accountability for performance and deliverables
• Knowledge of digital marketing channels and SEO best practices
• Excellent organization and attention to detail with consistent deadline execution
• High integrity, discretion, and respect for confidentiality
• Entrepreneurial, customer-focused, and results-oriented with sound judgment and strong ownership
• Clear, confident communicator with a collaborative, team-first mindset