Manager - Digital Analytics
Listed on 2026-03-05
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IT/Tech
Data Analyst, Data Science Manager
At Genpact, we don’t just keep up with technology—we set the pace. AI and digital innovation are redefining industries, and we’re leading the charge. Genpact’s AI Gigafactory, our industry-first accelerator, is an example of how we’re scaling advanced technology solutions to help global enterprises work smarter, grow faster, and transform m large-scale models to agentic AI, our breakthrough solutions tackle companies’ most complex challenges.
If you thrive in a fast-moving, innovation-driven environment, love building and deploying cutting-edge AI solutions, and want to push the boundaries of what’s possible, this is your moment.
Genpact (NYSE: G) is an advanced technology services and solutions company that delivers lasting value for leading enterprises globally. Through our deep business knowledge, operational excellence, and cutting-edge solutions – we help companies across industries get ahead and stay ahead. Powered by curiosity, courage, and innovation, our teams implement data, technology, and AI to create tomorrow, today. Get to know us at and on Linked In, X, You Tube, and Facebook.
Manager, Digital Analytics
In this role, the candidate would be responsible for developing and executing data-driven insights and digital strategies that support value and access initiatives aligned with overall business objectives. The role involves tracking and analysing HCP digital engagement across various channels, third-party platforms, and social media data sources. The candidate will transform complex data into actionable insights that support strategic decision-making and identify data-driven opportunities to optimize digital strategies.
Responsibilities- Lead digital analytics initiatives by leveraging deep expertise in U.S. healthcare datasets to evaluate key therapeutic areas and assess engagement efforts, generating actionable insights aligned with market strategy.
- Integrate and analyse multi-source digital and omnichannel engagement data to evaluate campaign performance, optimize activity, and improve engagement & promotion strategies.
- Translate complex digital engagement metrics into clear insights and recommendations for commercial, marketing, and field teams.
- Partner with cross-functional stakeholders to align digital analytics outputs with brand, sales, and market access strategies.
- Ensure data quality, consistency, and governance across all digital analytics reporting and insight-generation efforts.
- Develop reporting solution for digital analytics tracking HCP engagement and Interaction, Digital & NBA performance.
- ~3-4 years’ Experience in Digital Strategy, Third-Party analysis and Data Modelling.
Minimum Qualifications
- Bachelors in Pharma/Technology
- 5+ years of experience in U.S. healthcare analytics, including pharmaceuticals, digital analytics along with Market Mix model, Omni & NBA analytics.
- Knowledge on Generative AI
- Proficient in SQL, R.
- Strong knowledge of U.S. Pharma datasets:
Veeva Call & Email Activity, Adobe Email Activity, Vendor Partner, OMD, IQVIA AIM XR, Suggestion & Recommendation data.
- Knowledge of SQL is preferred
- Knowledge of data visualization tools (Power BI, Tableau) and R is preferred.
- Strong analytical, problem-solving skills, and technical aptitude.
- Expert verbal and written communication skills
- High degree of energy & execution and client connect experience is a “Must”
- Ability to work in a global environment
- Good analytical and problem-solving skills
- Good interpersonal skills
- Lead AI-first transformation – Build and scale AI solutions that redefine industries
- Make an impact – Drive change for global enterprises and solve business challenges that matter
- Accelerate your career —Gain hands-on experience, world-class training, mentorship, and AI certifications to advance your skills
- Grow with the best – Learn from top engineers, data scientists, and AI experts in a dynamic, fast-moving workplace
- Committed to ethical AI – Work in an environment where governance, transparency, and security are at the core of everything we build
- Thrive in a values-driven culture – Our courage, curiosity, and incisiveness - built on a foundation of…
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