Marketing & Communications Manager

Team Leadership & Management

• Supervise and guide a team handling digital marketing, events, pre-qualification, and market research.

• Assign tasks, monitor performance, and ensure coordination across the team’s responsibilities.

• Provide training, performance feedback, and development plans for team members.

Marketing Strategy & Execution

• Develop and implement the annual marketing plan aligned with business and sales objectives.

• Lead integrated marketing campaigns across multiple channels (digital, exhibitions, PR, etc.).

• Maintain consistency in brand messaging and visual identity across all platforms and deliverables.

Digital Marketing & Corporate Communications

• Oversee the company's digital presence including the website, Linked In, Twitter, and email campaigns.

• Approve and supervise the creation of corporate greetings, marketing campaigns, and branded content.

• Coordinate the production and distribution of marketing collateral, brochures, presentations, and technical content.

Trade Shows & Events

• Prepare plans and budgets for industry exhibitions and events.

• Ensure EIC is properly represented through booth design, promotional items, and pre/post-event activities.

• Review and assess event ROI and ensure qualified leads are passed to sales.

Sales Enablement & Pre-Qualification

• Ensure timely delivery of pre-qualification documents and approvals with key clients (e.g., SEC, Aramco, EPCs).

• Support the sales team with value propositions, customer case studies, and competitive analysis.

Public Relations & Media Engagement

• Manage PR initiatives including press releases, media coverage, and reputation management.

• Develop relationships with media outlets and industry publications to raise the company’s profile.

• Identify speaking and sponsorship opportunities to position EIC as an industry leader.

Market Intelligence & Competitive Analysis

• Monitor market trends, customer demand, and competitor activities.

• Deliver periodic market reports to support strategic planning, sales development, and geographic expansion.

Skills

• Bachelor’s degree in Electrical Engineering, Marketing & Communications, Business Administration, or a related field (Master’s preferred).

• Minimum of 7 years of experience in B2B industrial or manufacturing marketing, with at least 3 years in a leadership role.

• Strong knowledge of the energy, electrical equipment, or power distribution sector is a plus.

• Excellent written and verbal communication skills in English and Arabic.

• Competent in digital marketing tools.

• Strong organizational, leadership, and cross-functional coordination skills.