Marketing Director

Avenue5 is growing, and we are in search of a marketing director to join our dynamic team of Fivers!

Avenue5 is a vibrant third-party multifamily property management firm with locations across the United States. We are proud of our vibrant, inclusive, make-it-happen culture, where we listen to our associates, recognize them, and give them room to grow; invest in our associates to help them become the best version of themselves; and approach every important decision with our associates in mind.

We celebrate our associates’ successes and encourage them to raise the bar even higher.

The regional marketing manager serves as the Avenue5 business partner responsible for property marketing performance in a region and/or portfolio of multi-family properties. This position provides innovative marketing solutions that leverage Avenue5 best-in-class marketing techniques to maximize property performance. Leveraging extensive subject matter expertise in digital and mobile marketing techniques and understanding of the market landscape, the role will support, guide, and provide feedback to the on-site team regarding the development of a property’s brand identity and the execution of integrated marketing programs.

In addition, the position reviews and analyzes performance metrics and reporting for ROI on marketing campaigns and suggests creative solutions for programs not meeting expectations.

• Collaborate with the on-site property team and the corporate marketing team to design a customized, effective strategy for growth at 50+ properties in the region and/or assigned portfolio
• Recommend effective property marketing programs and offerings including demand generation, retargeting, marketing automation, and digital and social media to accelerate success for the properties in a region/portfolio
• Apply considerable knowledge of marketing principles and techniques to create dynamic and engaging marketing campaigns by utilizing both digital and traditional marketing methods/channels (e.g., brochures, flyers, posters, postcards, direct mail, billboards, email, landing pages, microsites, social media, and radio)
• Mentor on-site property marketing teams in the development of collateral for websites, ILS, Craigslist, social media and print to serve clients
• Understand the client’s and company’s business objectives to ensure maximization of property marketing and performance
• Review and analyze the budget for each property in the portfolio in conjunction with the operations team and clients
• Understand the market landscape including technology trends, and competitor strengths and weaknesses as they relate to property management
• Maintain a working knowledge of all the features, functionality, and benefits that make Avenue5’s products and services superior in the multi-family property management space
• Present the marketing strategy and results at the property’s quarterly and annual business review meetings
• Mentor, coach, and provide performance feedback for on-site sales teams in exceptional sales techniques and salesmanship skills
• Work with the property teams to create strategies for growth at all properties in the region and/or portfolio, providing input to new business development RFP and RFI responses in conjunction with sales and client services
• Perform other duties as assigned

• Bachelor’s degree is required
• Five plus years of experience in direct real estate multi-family marketing within the property management industry is required
• Three to five years of pre-development, lease-up, and/or grand opening experience in the multi-family property management industry preferred
• Three to five years with advanced proficiency in social engagement and marketing campaign management, on Facebook, Twitter, Instagram, You Tube, and Pinterest in required
• Advanced level knowledge with Microsoft Office Suite including Outlook, Word, PowerPoint, and Excel
• Three to five years of experience in website, ILS’, Craigslist, SEO, SEM, and digital data aggregators is required
• Three to five years of experience in Yardi Voyager Marketing module, Real Page, or other…