Digital Marketing Coordinator

Responsibilities

• Manage day-to-day operations of Paid Search campaigns, including keyword development, campaign optimization, display, Google Analytics, Knowledge of Adwords
• Monitor SEO best practices and strategy compliance
• Analyze & optimize Paid Media campaigns from the keyword to the landing page, identifying opportunities for improvement throughout the customer journey
• Excellent time management skills & self-motivated
• Monitor competitive landscape and emerging social trends
• Research and propose the implementation of new technologies, services, and opportunities to enhance social strategy
• Prepare quarterly Digital Marketing Report to present to IT Steering Committee
• Oversee photography/videography needs for marketing purposes.
• Assist in implementing high-quality, engaging messaging and content for website campaigns

• Strong graphic design background
• Comprehensive understanding of web content management systems and Adobe Creative Suite programs
• 2 years social media and/or marketing experience
• Experience in digital marketing and social media content management
• Ability to work under pressure and manage multiple projects across multiple lines of business

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
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