Account Executive
Listed on 2026-03-11
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Sales
Business Development, Sales Representative
This role will support key customer accounts.
Responsible for identifying opportunities within Large Store or Small Store customers or channels. Territories typically are expanded beyond a local base to include more than one Distribution Center and sometimes Multiple Market Units.
Maximize profitable sales opportunities by thoroughly understanding the complexities of the customer or channel's business and building enduring relationships based on trust and integrity with that customer's senior management team.
Develop and successfully sell customer plans that include multi-year complex contracts, annual CMA's, strategic and tactical pricing plans and promotional plans that align with and support the customer's and the Coca-Cola systems business objectives and strategies.
Work Closely with CCSWB Market Unit Leadership and Frontline teams to establish clarity on customer promotions, pricing plans, and execution of the Fundamentals.
Work Closely with CCNA customer teams to provide feedback and insights as a representative of CCSWB.
- Develops a customized multi
-year business plan contract, addressing the critical needs of the customer or channel while delivering Coke system budgeted profit and volume - Collaboratively develop with customer a strategic plan (price/package) that generates desired results for both the customer and Coke system
- Conduct post promotional analysis measuring the success levels of promotions making any necessary changes
- Communicate weekly with sales management discussing promotional plans, account opportunities and establishing revenue, profit and volume goals
- Sell-in and implement promotional strategies for the introduction of new brands and packages
- Attend trade shows and host customer events that help align ourselves better with the customer
- Bachelor's degree or equivalent experience with a high school diploma required
- Bachelor's degree preferred
- 3-5 years in consumer goods industry
- Minimum of 2 years in sales/marketing and major account management
- Experience working with Neilsen and other syndicated data
- Experience in developing successful annual business plans and price/package for retail customers
- Strong analytical, verbal and written communications skills are a must
- Two years in the Coca-Cola system preferred
- Working knowledge of CTM/CMA/channel pricing systems preferred
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