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Technical Sales Engineer

Job in Dallas, Dallas County, Texas, 75215, USA
Listing for: Fralia Co & Associates
Full Time position
Listed on 2026-03-08
Job specializations:
  • Sales
    Sales Engineer, Sales Representative, Business Development
Salary/Wage Range or Industry Benchmark: 80000 - 100000 USD Yearly USD 80000.00 100000.00 YEAR
Job Description & How to Apply Below

Technical Sales Representative Dallas/Fort Worth Texas Area About the job:

Fralia is a Manufacturer’s Representative for electro‑mechanical and electronic components. Please see our website at  to review the lines we represent. Our ideal candidate is an expert in relationship building and has prior experience selling electro‑mechanical and electronic components into the Texas, Oklahoma, Louisianna & Arkansas (TOLA) markets.

Job Description:
  • You will lead business to business sales to an established book of business while fostering substantial growth opportunities
  • You will support both direct accounts and distributors
  • Promote our products to our customer base in the greater TOLA market
  • Interface with engineers and purchasing personnel to develop and maintain strong relationships
  • Serve as the main point of contact and expert for customers with complex needs
  • Anticipate future potential needs, and provide strategy driven solutions to our customers
Job Requirements:
  • You must have exceptional written and verbal communication skills
  • Be a self‑starter who thrives in an independent work environment
  • Strong ability to juggle multiple tasks and prioritize competing deadlines
  • Technical degree or equivalent industry experience required
  • Strong ability to develop and maintain lasting relationships with suppliers, customers and distributors
  • Having knowledge of oil and gas customers, and processes is a bonus
  • Must live in the Dallas/Fort Worth, TX area
  • Must have a suitable location to perform work‑from‑home tasks in a professional manner
Compensation and Benefits:

At Fralia, we recognize that attracting the top talent is key to success. We offer a competitive compensation structure, based on years of experience. Compensation consists of a base salary plus a performance bonus. We also offer covered expenses, auto allowance, cell phone allowance, medical insurance, retirement plan and paid vacation.

Please ensure that you meet the qualifications before applying as this is a technical role. We are a leader in our market and have been in business since 1959. We are a small company that values our employees. Many of our employees have been with us for 10+ years.

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