Spirits Market Manager - North Texas

Overview

Title and Location
:
Spirits Market Manager – North Texas

Brand
:
Santa Fe Spirits

Join Santa Fe Distillery. Lead the charge. Pour the story.

We’re Santa Fe Distillery, an award-winning craft spirits house born in the high desert of New Mexico. We bottle more than spirits. We bottle stories that are bold, untamed, and deeply rooted in the Southwest.

This isn’t just a sales job. This is brand building from the ground up. You’re not just pushing bottles. You’re forging relationships, telling stories, and creating real momentum in the market. You’ll be responsible for driving distribution, strengthening distributor partnerships, and building long-term visibility for Santa Fe Spirits across on- and off-premise accounts throughout North Texas
.

Key Responsibilities

Market & Account Development

• Develop and manage a focused account target list aligned with brand and volume priorities
• Open and develop new on- and off-premise accounts throughout the assigned territory
• Prioritize effort across high-impact on- and off-premise accounts, balancing new distribution with execution in existing accounts
• Maintain and grow existing account relationships through consistent follow-up and value-driven selling
• Secure menu placements, features, and incremental distribution aligned with brand priorities
• Execute tastings, staff trainings, and in-account activations to drive pull-through
• Act as the primary field partner and advocate for Santa Fe Spirits with distributor sales teams
• Conduct ride-withs, trainings, and education support to improve execution
• Ensure priorities are clearly communicated and drive focus, accountability, and follow-through against agreed priorities
• Monitor depletion trends and placement progress in VIP, escalating risks or opportunities as needed

Brand Building & Activations

• Represent the brand at events, pop-ups, festivals, and trade functions
• Collaborate with internal teams on market-specific activations and promotions
• Serve as a brand ambassador, confidently telling the Santa Fe Spirits story to buyers, bartenders, and consumers
• Understand basic pricing, margin, and depletion dynamics to inform smarter selling and activation decisions
• Track account activity, placements, and performance using CRM and reporting tools
• Share competitive insights, pricing feedback, execution needs, and market trends with leadership
• Provide regular updates on wins, challenges, and opportunities in the territory

• 2–5 years of experience in wine, spirits, or beer sales in the North Texas area
• Proven ability to independently open new accounts and manage relationships in a competitive market
• Comfort with cold outreach, in-person selling, and on-premise engagement
• Strong communication skills and confidence presenting to individuals or groups
• Organized, self-motivated, and comfortable managing a territory autonomously
• Valid driver’s license and ability to travel within the market

Bonus if you have:

• Experience working directly with distributors
• Familiarity with CRM tools and sales reporting
• A genuine enthusiasm for craft spirits and brand storytelling

• Consistent monthly depletion growth across priority SKUs
• Expanded distribution in both on- and off-premise accounts
• Strong execution in top priority accounts (menus, back-bar, features) that translates to volume
• Distributor sales teams actively selling and advocating for Breuckelen Distilling brands
• Opportunities are identified and shared with leadership proactively, not reactively
• 100% company-paid health, vision, and dental premiums
• 401(k) plan with 100% company match for the first 3% plus 50% of the next 2% of eligible compensation
• Flexible paid time off and 13 paid holidays
• Product perks and industry access
• Opportunity to make a meaningful impact within a growing, quality-driven brand

Please send your resume and a brief note to , including:

• Confirmation that you’ve completed the short behavioral Predictive Index Assessment (typically takes about 5 minutes)
• Your favorite cocktail (and where you’d order it)
• A sales win you’re proud of
• Why Santa Fe Spirits feels like the right fit for you

Let’s build something lasting — one relationship, one placement, one bottle at a time.