Category Manager - Liquor Channel

Sazerac Company Overview

Build your career at Sazerac! With almost 400 years of rich history, Sazerac Company has thrived as an independent, American family‑owned company with operations in the United States and around the world. Since the 2000s, Sazerac has averaged double digit growth every year! Sazerac Company produces and markets the most award‑winning bourbons and whiskeys in the world, including Buffalo Trace, Pappy Van Winkle, Eagle Rare, Blanton’s, Traveller, and Sazerac Rye.

Additionally, Sazerac owns many popular brands across a range of spirits, including Fireball, Svedka, Wheatley, Buzz Ballz, Southern Comfort, Seagram’s V.O., Myers’s, Goldschläger, Parrot Bay, 99 Brand, and Platinum Vodka.

We’re proud of our award‑winning culture and distilleries. Our Louisville office has been named one of the “Best Places to Work in Kentucky” four times, and our Buffalo Trace Distillery has earned the title of “world’s most award‑winning distillery” through the dedication of our craftsmen for well over 200 years. Whether you’re a recent graduate or an experienced professional, Sazerac provides extraordinary opportunities for growth with competitive salaries and benefits in an exciting, entrepreneurial industry.

Why Sazerac?

• Innovative and Forward‑Thinking:Join a company that values innovation and excellence and is driving the future of the beverage industry.
• Rich Tradition:Join a team with a strong heritage of craftsmanship and quality, creating memorable experiences for our customers.
• Collaborative Environment:Work in an inclusive, collaborative atmosphere where your ideas and expertise are valued.
• Career Growth:Benefit from continuous learning opportunities and career development programs to advance your career.

Note: This role is fully remote. No flexibility outside of these locations:
Florida (Tampa, Miami or Orlando), Georgia (Atlanta), Texas (Dallas or Houston).

This Category Manager role will deliver best‑in‑class insights, analytics, and category strategies that drive growth for both Sazerac brands and supported retailer partners with the Liquor channel. The ideal candidate is an experienced CPG professional with proven ability to translate complex data into clear, actionable insights that fuel sales execution, shelf expansion, and retailer profitability. Known as a fact‑based storyteller who partners closely with field sales, operatesously in remote environments, and focuses relentlessly on business impact, not just reporting.

• Deliver integrated consumer, category, and market insights that inform retailer strategy and in‑store execution across the liquor channel.
• Act as a category steward for major liquor chain partners, developing insight‑led recommendations to help grow their overall spirits business through our brands and initiatives.
• Identify and prioritize incremental sales, space, and assortment opportunities that drive mutual growth for retailers and the company.
• Develop bite‑size, easy‑to‑sell insights that help field sales teams unlock distribution, displays, and shelf growth in independent liquor stores.
• Translate complex data into clear selling stories that sales teams can confidently use in customer conversations.
• Partner closely with sales leadership to align insights with executional priorities and commercial initiatives.
• Analyze and synthesize data from syndicated sources (e.g., Nielsen, Circana), panel data (e.g., Numerator), and retailer‑specific systems to uncover growth drivers.
• Use tools such as Power BI, Excel, and planogram software to create compelling visuals and narratives that focus on “what to do next,” not just “what happened.”
• Deliver custom analyses and special projects that support customer planning, leadership decisions, and strategic initiatives.
• Operate autonomously in a remote‑first environment, proactively identifying opportunities and driving projects from idea to execution.
• Conduct periodic in‑market store visits to assess shelf conditions, validate insights, and uncover real‑world…