Business Development Representative - Upmarket

Business Development Representative - Upmarket

App Folio is a technology leader powering the future of the real estate industry, building innovative platforms that help property managers and owners grow and streamline operations. As a BDR – Upmarket (Corporate/Horizon), you will drive App Folio’s growth in the upper‑enterprise market by creating demand, building relationships, and collaborating with Account Executives to win new business.

• Make 50 outbound calls per day to qualify leads, build relationships with property managers, and generate new sales opportunities from cold accounts.
• Partner with Corporate/Horizon Account Executives to qualify prospects and learn additional sales tactics to win deals together.
• Update and maintain Salesforce and Sales Loft database with new notes and intel gathered from conversations with prospects.
• Report on weekly results, both qualitative and quantitative.
• Expand your knowledge of the industry and the competitive posture of App Folio.

• Confidently make calls to prospects using our sales methodology and tactics.
• Develop understanding of App Folio’s value and competitive advantages.
• Pitch App Folio value propositions to prospects.
• Leverage several sales enablement tools and processes to hit key metrics for performance ( and Salesloft).
• Form relationships with team members and key players on the BDR, Sales and Marketing teams.

• Identify target accounts with Account Executives and have strategic conversations.
• Experiment with different prospecting methods (calls, emails, Linked In, Vidyard).
• Effectively execute marketing campaigns to increase brand awareness.

• Grow in autonomy and ownership of strategy.
• Lead team huddles and discussions.
• Consistently meet performance objectives and metrics (daily activities, weekly targets, monthly quota).
• Partner with leadership to review performance and develop career goals.

• 3+ years work experience, preferably in a BDR/Sales role.
• Exceptional level of drive and passion for results.
• Willingness to learn new skills and build a career in sales.
• Prop Tech experience preferred.
• Travel up to 30% expected.

This hybrid role is based in Dallas, TX, Santa Barbara, CA, or San Diego, CA, and requires the applicant to be on-site at the office hub at least three times a week.

Base compensation ranges from $93,600 –  OTE, with additional benefits and discretionary bonuses based on role and performance. Regular full‑time employees are eligible for benefits, which include health, dental, vision, retirement, and paid time off. For full details, see the careers page.

App Folio is the technology leader enabling real‑estate companies to connect communities, increase operational efficiency, and grow their businesses. For more information, visit

At App Folio, we value diversity in backgrounds and perspectives and depend on it to drive our innovative culture. We are a proud Equal‑Opportunity Employer and welcome applicants of all races, colors, religions, sexes, sexual orientations, genders, national origins, ages, marital statuses, ancestries, abilities, and veteran statuses.