Senior Women’s Buyer

Schedule: Monday – Friday | Core Business Hours | Onsite | ~10% Travel Required

Avara is a dynamic and innovative company dedicated to creating a sense of community through the shared love of fun, accessible, curated fashion that will inspire women to feel authentically confident. Avara creates and curates a line of women's clothing and accessories that come with compliments guaranteed!

Avara was founded in 2018 by a mother, Emily Wickard, who after spending 20 years in Corporate Finance, decided to take a leap of faith and start her own clothing brand. Since its humble beginnings in Emily's home, Avara has grown exponentially, with "Avaraistas" in every state and over 130,000 satisfied customers. In 2023, Avara was recognized as the #1 fastest growing privately held eCommerce company in the country by Inc Magazine.

Our goal is to be the go-to brand for fun, accessible fashion that allows women to celebrate all of life’s moments with confidence and joy.

As the Senior Buyer – Women’s, you will drive strategic assortment planning and product selection, curating fashion-forward collections that align with our brand aesthetic and customer preferences. You will manage the end-to-end product lifecycle—from concept to in-season execution—using data-driven insights, trend analysis, and customer feedback. This role requires strong commercial acumen, leadership capabilities, and deep knowledge of the women’s fashion retail space.

• Lead the development of seasonal category strategies to achieve sales and margin goals
• Build well-balanced assortments using data, market trends, and customer behavior
• Conduct in-depth attribute analysis to ensure optimal assortment breadth and depth
• Oversee high-volume SKU assortments and drive a consistent cadence of weekly product releases to sustain newness, customer engagement, and sales momentum
• Maintain accurate assortment plans, updating regularly based on performance and receipts
• Support marketing strategies by balancing hero and acquisition-driving products
• Drive brand-aligned product development by translating trend insights and customer feedback into commercially viable styles
• Collaborate with Design, Product, and Sourcing teams to ensure cohesive development, margin optimization, and timely execution
• Utilize weekly selling data and seasonal hindsight to guide vendor requests and inform future assortments
• Build and maintain long-term, mutually beneficial vendor partnerships
• Negotiate pricing, terms, and exclusivity to improve profitability and delivery timelines
• Attend industry trade shows and market events to evaluate, select, and source from wholesale lines while identifying new vendor and product opportunities
• Continuously evaluate vendor performance and onboard new partners as needed
• Conduct regular vendor meetings and ensure clear follow-ups

• Monitor category and product-level sales performance daily
• Conduct weekly sales recaps and identify key opportunities or risks
• Recommend actions such as restocks, markdowns, or marketing support
• Partner with Planning to manage stock levels and ensure receipt accuracy
• Use insights from product life cycles to refine future assortment strategies

• Stay informed on global fashion trends, consumer behavior shifts, and industry developments
• Conduct thorough trend analysis to support seasonal planning
• Monitor competitor assortments and share key findings with the team

• Manage and mentor Assistant Buyers through regular check-ins and developmental coaching
• Review workload, KPIs, and career goals, providing clear and constructive feedback
• Delegate new tasks and projects to support team growth and skill-building
• Ensure timelines and deliverables are met with a high degree of accuracy

• Lead internal product reviews with Creative, Marketing, and other departments
• Communicate product decisions with strategic rationale
• Flag at-risk styles or delays proactively to ensure timely resolutions
• Represent the merchandising point of view in company-wide meetings and projects
• Develop and manage the buying…