Marketing Manager - Alliances

We are a global leader in the design, manufacture, and distribution of ophthalmic lenses, frames, and sunglasses. We offer our industry stakeholders in over 150 countries access to a global platform of high-quality vision care products such as the Essilor brand, with Varilux, Crizal, Eyezen, Stellest and Transitions, iconic brands that consumers love such as Ray-Ban, Oakley, Persol and Oliver Peoples, as well as a network that offers consumers high-quality vision care and best-in-class shopping experiences such as Sunglass Hut, Lens Crafters, and Target Optical, and leading e-commerce platforms.

With a unique global network of commercial subsidiaries and independent distributors across major markets, our customers are offered a strong portfolio of the most popular lens, frames, instruments and equipment brands that can serve every sector of the market. The Professional Solutions team works with our customers one-on-one, developing professional relationships based on trust and care.

The Alliance Marketing Manager is responsible for leading marketing efforts across multiple alliance channels to support and elevate Essilor Luxottica business performance. This role develops and executes strategic marketing and communication plans aligned to annual objectives, working in close partnership with internal commercial, product (lens and frame), and ancillary business teams. The Marketing Manager owns alliance-specific marketing initiatives — including events, communications, and cross-functional coordination — and manages associated budget line items.

This position plays a critical role in ensuring Essilor Luxottica delivers a cohesive, high-impact presence to alliance partners, customers, and field teams.

This role reports to the Sr. Director of Commercial Programs and collaborates closely with alliance leadership, commercial partners, and cross-functional stakeholders.

• Develop and execute alliance-specific marketing plans aligned to overall business and commercial strategy
• Lead marketing efforts across multiple alliance channels, including owned and unownedalliances,including communications,eventsand ongoing engagement initiatives
• Partner cross-functionally with lens, frame, and ancillary business teams to ensurestrategiesare aligned to organization strategic initiatives anda coordinated presence across alliance touchpoints
• Serve as the primary marketing liaison for assigned alliances, ensuring alignment of messaging, priorities, and execution
• Support sales performance byidentifyingopportunities to enhance marketing impact and collaborating with commercial teams on promotional initiatives
• Develop comprehensive communication plans to elevate
  
  Essilor
  
  Luxotticaproducts, services, and innovations within alliance networks
• Plan and execute integrated marketing presence at key alliance events
• Coordinate with internal stakeholders and external vendors/agencies to deliver high-quality event activations
• Build and deliver presentations to support alliance meetings and speaking opportunities
• Manage alliance marketing budget line items by initiative; trackspendand ensure alignment with business objectives
• Manage external vendors, agencies, and freelance partners to deliver creative, production, and event support
• Analyze program performance and translate insights into recommendations for optimization

• Bachelor’s degreein Marketing or related field required
• 5+ years of marketing, brand, or channel marketing experience
• Experience managing cross-functional projects across multiple stakeholders
• Strong ability to influence without direct authority
• Demonstrated ability to translate strategy into executable marketing plans
• Experience managing budgets at the initiative or program level
• Strong analytical and problem-solving skills
• Ability to synthesize data into actionable insights
• Excellent written and verbal communication skills
• Strong project management and organizational skills with ability to manage multiple priorities

• Experience in theopticalindustry
• Experience working with external vendors, agencies, or freelance creative partners
• Event marketing or alliance/channel…