Director, Social Media Strategy

We’re not in the wing business. We’re in the flavor business. It’s been our mission to Serve the World Flavor since we first opened in 1994, and we’re just getting started. 1997 saw the opening of our first brand partner operated Wingstop location, and by 2002 we had served the world one billion wings. It’s flavor that defines us and has made Wingstop one of the fastest growing brands in the restaurant industry.

Above all else – our success is largely due to our people and our core values, or what we call The Wingstop Way of being entrepreneurial, service-minded, fun, and authentic. We believe having a strong people foundation centered on these collective values creates a crave-worthy culture and talented team, as well as ensures our brand is poised for accelerated growth. We all win together.

We are excited about our next Director, Social Media Strategy, who will lead our brand-building efforts across Organic and Influencer Marketing s role serves as the strategic owner of Wingstop’s organic social and influencer ecosystem, leading internal teams and external agencies to drive cultural relevance, brand growth, and measurable business impact.

The ideal candidate will have notable experience with:
Social Strategy, Ideation, Content Calendar, Organic Creative, Influencer Strategy and Implementation, Community Management, and Measurement.

This role will work in highly collaborative environment, partnering with Brand, Media, PR, Consumer Insights, Legal and other internal stakeholders. In addition, this role will lead a social team of 3-4 team members.

• Serve as the primary strategic lead for Wingstop’s external social and influencer agencies, setting clear direction, establishing KPIs, evaluating performance, and ensuring work delivers against business and brand objectives.
• Set the long‑term vision and strategic roadmap for Wingstop’s organic social ecosystem, driving brand growth, cultural relevance, and business impact across key and emerging platforms (e.g., Tik Tok, Instagram, X, You Tube Shorts), aligning with brand and business objectives.
• Own agency relationships, scopes of work, and ways of working, ensuring speed, creative excellence, and accountability.
• Oversee the organic content ecosystem, including planned campaigns and real‑time cultural moments, ensuring relevance, speed, and brand integrity.
• Develop and manage the organic content calendar, informed by cultural insights, consumer behavior, and performance learnings.
• Define platform‑native content approaches, posting cadence, and optimization strategies based on analytics and test‑and‑learn insights.
• Lead the development and execution of organic creative content, including in‑house production, UGC, creator content, and agency‑developed assets.
• Lead Wingstop’s influencer and creator strategy as a core marketing pillar, spanning always‑on engagement, campaign‑based activations, and long‑term partnerships.
• Identify, cultivate, and manage a diverse ecosystem of creators who authentically represent Wingstop’s brand, values, and cultural relevance.
• Oversee influencer ideation, partner selection, negotiations, and performance measurement, ensuring brand safety and measurable impact.
• Collaborate cross‑functionally to integrate influencer storytelling into broader marketing initiatives.

• Lead a team to own the community management strategy across organic social channels, bringing Wingstop’s brand voice to life through authentic, timely, and responsible engagement.
• Effectively manage up by anticipating leadership needs, providing clear insights, and driving alignment on priorities.
• Actively participate in social listening, real‑time engagement, and conversation management, knowing when to engage, elevate, or stay silent.
• Establish enterprise‑level social governance and operating standards, including brand voice, legal alignment, escalation protocols, and crisis response frameworks, ensuring brand safety at scale.

• Use insights to influence senior leadership decision making, campaign investment, and future marketing…