Senior Campaign Manager, Marketing

Job Overview

The Senior Campaign Manager plays a pivotal role in driving First Service Financial's growth by strategizing, developing, supporting, and executing marketing campaigns across various traditional and online channels. This key position is crucial for lead generation and nurturing existing leads to support sales goals. By using metrics to improve processes and messaging, the Senior Campaign Manager maximizes impact and results. They work closely with the Senior Director of Growth Marketing and local marketing directors, and senior leadership to influence overall marketing priorities, and ensure campaigns align with corporate objectives.

The Senior Campaign Manager plays a pivotal role in driving First Service Financial's growth by strategizing, developing, supporting, and executing marketing campaigns across various traditional and online channels. This key position is crucial for lead generation and nurturing existing leads to support sales goals. By using metrics to improve processes and messaging, the Senior Campaign Manager maximizes impact and results. They work closely with the Senior Director of Growth Marketing and local marketing directors, and senior leadership to influence overall marketing priorities, and ensure campaigns align with corporate objectives.

• Develop and execute marketing campaigns across channels to build brand awareness and generate leads to the company’s financial and insurance products
• Build and enhance marketing automations, leveraging Hub Spot to maximize pursuit targeting.
• With a special focus on resident insurance campaigns, create and segment prospects for new residents, current residents, and renters across all vertical channels.
• Create and refine segments by building new lists and updating existing ones based on real-time data and campaign performance.
• Maintain data hygiene by regularly cleaning and updating lists—removing outdated contacts, managing unsubscribes, and ensuring overall data quality.
• Continuously analyze and segment audiences to support new offers, promotions, and communications.
• Collaborate with local marketing directors to define assignments, verticals, and timelines, creating a calendar that aligns efforts across regions and maximizes scale—deploying the right campaigns to reach the most relevant pursuits.
• Support customer and pursuit events (in-person and virtual) by providing list support and creating/deploying email or text communications.
• Partner with designers and content creators to produce campaign materials.
• Track and analyze campaign performance, using data to generate insights and best practices.
• Ensure materials align with business strategies and prepare presentations and reports for stakeholders.
• Collaborate with other campaign managers and marketing teams to share ideas and strategies.
• Manage multiple projects and timelines with strong organizational skills, project management expertise, and a results‑driven approach.
• Lead cross‑functional initiatives that integrate marketing with sales, product, and operations to ensure cohesive execution of campaigns.
• Develop long‑term campaign strategies that align with corporate growth objectives.
• Present campaign results and strategic recommendations directly to senior leadership, influencing decision‑making at the executive level.
• Identify emerging marketing trends and technologies, evaluating their potential impact and recommending adoption where beneficial.

• Bachelor’s Degree in Business, Communication or Marketing or related field
• Minimum 2 years experience in marketing and communications related roles (marketing, agency)
• Digital marketing experience
• Knowledge and experience using Marketing Automation tools like Hub Spot and Act‑On
• Proficient in MS Office Programs (Power Bi, Outlook, Excel, Word, PowerPoint)
• Campaign management experience including coordinating with staff to implement updates and gather assets
• Experience using project management tools such as Asana
• Incredibly organized and detail‑oriented
• Customer‑service mindset to solve issues
• Microsoft Dynamics or Salesforce experience a plus

Potential travel to market and corporate…