Vice President of Marketing - Dallas, TX

Dominium is helping tackle the affordable housing crisis – and we’re looking for motivated candidates to join our team and help further our mission. With offices in Minneapolis, Atlanta, Dallas and Phoenix, Dominium is one of the nation’s most respected and innovative affordable housing development and management companies. We create quality, affordable homes and engage with our residents daily to create a strong sense of community and connectivity.

Join us in making a difference in people’s lives every day at a company where you can challenge yourself to develop both personally and professionally.

POSITION SUMMARY: The Vice President of Marketing is a senior leader responsible for developing and executing innovative marketing strategies to enhance the visibility, reputation, and occupancy rates of the company’s property portfolio. This role involves leading a dynamic marketing team, driving brand initiatives, and utilizing market research to effectively position properties in a competitive market.

• Develops and implements a comprehensive marketing strategy aligned with the organization’s goals and target market segments.
• Provides strategic oversight for all marketing initiatives, ensuring they effectively promote properties and attract potential tenants or buyers.
• Oversees the creation and maintenance of a strong brand identity for the property management portfolio.
• Ensures consistent messaging and branding across all marketing channels and platforms.
• Conducts market research to understand trends, competitive landscape, and consumer behavior.
• Utilizes insights to drive marketing strategies, optimize campaigns, and identify new opportunities for growth.
• Leads the development and execution of digital marketing campaigns, including SEO, SEM, social media, and email marketing.
• Oversees traditional marketing efforts such as print advertising, direct mail, and event marketing.
• Manages and mentors a team of marketing professionals, fostering a collaborative and results-driven environment. Sets clear objectives, provide regular feedback, and support professional development for team members.
• Builds and maintains relationships with external marketing agencies, media partners, and industry influencers.
• Collaborates with property management teams and other departments to ensure marketing efforts align with operational goals and property needs.
• Develops and manages the marketing budget, ensuring effective allocation of resources to achieve maximum return on investment.
• Monitors and reports on the performance of marketing campaigns, adjusting strategies as needed to meet targets.
• Tracks and analyzes key performance indicators (KPIs) to assess the effectiveness of marketing initiatives.
• Prepares and presents regular reports to senior leadership on marketing performance, market trends, and strategic recommendations.
• Handles additional projects and tasks assigned by manager.

• Bachelor’s degree in Marketing, Business Administration, Real Estate, or a related field; advanced degree preferred. Google Advertising certifications are a plus
• Proficient understanding of graphic design components and software; and proficient in MS Office.
• Experience developing, and/or overseeing the development of websites: UX, Creative, Copywriting, Audience, Testing, etc; and experience with Google Analytics and social media reporting tools a plus.
• 10 years of experience in creating and leading impactful, comprehensive digital marketing campaigns that integrate all facets of the marketing and communications. Agency experience preferred, but not necessary. A strong background in property management or real estate marketing.
• 5 years in a leadership role with a team of capable digital advertisers and social media strategists (coaching mentality required).
• Proven ability to evaluate and enhance existing marketing strategies and campaigns, and demonstrates expertise in driving business results by leading a Marketing team.
• In-depth knowledge of digital marketing tools, analytics, and best practices.
• Strong leadership, communication, and interpersonal skills.
• Ability to work effectively in a fast-paced environment…