Writer, Omnichannel Content

Overview

Since our founding in 1924, we've cut cardiovascular disease deaths in half, but there is still so much more to do. To overcome today’s biggest health challenges and accelerate this progress, we need passionate individuals like you. Join our movement, be part of the progress, and help ensure a healthier future for all. You matter, and so does the impact you can make with us.

The American Heart Association has an excellent opportunity for an Omnichannel Content Writer based out of our National Center office located in Dallas, TX. This position can be remote across the Continental U.S.

This role blends storytelling, strategy, and hands-on writing. The Writer, Omnichannel Content helps bring our brand to life across campaigns and channels, creating content that connects with people, inspires action, and reflects the heart of our mission.

You’ll create persona-focused content that supports campaigns, programs, and mission storytelling across the full journey. You’ll work closely with strategists, marketers, and long-time team members to turn ideas into clear, engaging content that feels consistent wherever people encounter the American Heart Association.

This role is perfect for someone who sees content as part of a bigger story, can write for both B2B and B2C audiences, and thrives in creating content that works together across multiple channels, in an omnichannel approach.

The Association offers many resources to help you maintain work-life harmonization through your changing needs and life situations. To help you be successful, you will have access to Heart U, our award-winning corporate university, as well as additional training and support, locally.

#TheAHALife is more than a company culture; it is our way of life. It embodies our commitment to work-life harmonization and is guided by our core values where our employees can thrive both personally and professionally. Discover why you will Be Seen. Be Heard. Be Valued at the American Heart Association by following us on Linked In, Instagram, Facebook, X, and s.

• Create on-brand content for web, email, social media, paid media, landing pages, toolkits, scripts, and campaigns.
• Use audience insights to make messaging resonate and encourage engagement with our mission.
• Write with purpose and flexibility, shaping messaging for SEO, AI Overviews, featured snippets, voice search, and dynamic web content.
• Balance thought leadership, mission storytelling, fundraising, and program support in a way that feels authentic and inspiring.
• Ensure content works together across channels, creating a cohesive experience aligned with an omnichannel strategy.
• Partner with marketing leads, strategists, and stakeholders to develop integrated content across channels.
• Think beyond individual pieces, understanding how content connects across touchpoints to tell a bigger story.
• Apply structured content that adapts to different platforms while maintaining a cohesive omnichannel experience.
• Participate in content reviews, giving and receiving feedback to strengthen work and share knowledge.
• Self-edit carefully and proofread partner content.
• Use insights and feedback to improve content over time.
• Stay curious about trends in content, marketing, and audience behavior, and adapt your work to stay relevant.

• 3 years of writing in marketing, campaign, or digital communications experience. 5 years is preferred.
• Portfolio demonstrates strong B2B and B2C content across channels.
• Knowledge of SEO, structured content, and writing for AI-influenced search.
• Comfort writing for dynamic, evolving digital platforms and understanding how content works together in an omnichannel strategy.
• Previous experience working within a brand system or content ecosystem.
• Previous experience contributing to integrated or multi-channel marketing strategies.

• You start by listening, asking questions, learning goals, and understanding the audience.
• You collaborate naturally with stakeholders at all levels.
• You can take ownership of your work while supporting team priorities.
• You’re adaptable, open to feedback, and energized by seeing your work make a difference.

• You think…