Vice President of Marketing - Dallas, TX

Position Summary

POSITION SUMMARY
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The Vice President of Marketing is a senior leader responsible for developing and executing innovative marketing strategies to enhance the visibility, reputation, and occupancy rates of the company’s property portfolio. This role involves leading a dynamic marketing team, driving brand initiatives, and utilizing market research to effectively position properties in a competitive market.

• Develops and implements a comprehensive marketing strategy aligned with the organization’s goals and target market segments.
• Provides strategic oversight for all marketing initiatives, ensuring they effectively promote properties and attract potential tenants or buyers.
• Oversees the creation and maintenance of a strong brand identity for the property management portfolio.
• Ensures consistent messaging and branding across all marketing channels and platforms.
• Conducts market research to understand trends, competitive landscape, and consumer behavior.
• Utilizes insights to drive marketing strategies, optimize campaigns, and identify new opportunities for growth.
• Leads the development and execution of digital marketing campaigns, including SEO, SEM, social media, and email marketing.
• Oversees traditional marketing efforts such as print advertising, direct mail, and event marketing.
• Manages and mentors a team of marketing professionals, fostering a collaborative and results-driven environment. Sets clear objectives, provide regular feedback, and support professional development for team members.
• Builds and maintains relationships with external marketing agencies, media partners, and industry influencers.
• Collaborates with property management teams and other departments to ensure marketing efforts align with operational goals and property needs.
• Develops and manages the marketing budget, ensuring effective allocation of resources to achieve maximum return on investment.
• Monitors and reports on the performance of marketing campaigns, adjusting strategies as needed to meet targets.
• Tracks and analyzes key performance indicators (KPIs) to assess the effectiveness of marketing initiatives.
• Prepares and presents regular reports to senior leadership on marketing performance, market trends, and strategic recommendations.
• Handles additional projects and tasks assigned by manager.

• Bachelor’s degree in Marketing, Business Administration, Real Estate, or a related field; advanced degree preferred. Google Advertising certifications are a plus
• Proficient understanding of graphic design components and software; and proficient in MS Office.
• Experience developing, and/or overseeing the development of websites: UX, Creative, Copywriting, Audience, Testing, etc; and experience with Google Analytics and social media reporting tools a plus.
• 10 years of experience in creating and leading impactful, comprehensive digital marketing campaigns that integrate all facets of the marketing and communications. Agency experience preferred, but not necessary. A strong background in property management or real estate marketing.
• 5 years in a leadership role with a team of capable digital advertisers and social media strategists (coaching mentality required).
• Proven ability to evaluate and enhance existing marketing strategies and campaigns, and demonstrates expertise in driving business results by leading a Marketing team.
• In-depth knowledge of digital marketing tools, analytics, and best practices.
• Strong leadership, communication, and interpersonal skills.
• Ability to work effectively in a fast-paced environment and manage multiple projects simultaneously.
• Comfortable speaking and presenting to both small and large audiences.

Dominium is a purpose-driven leader in affordable housing. We operate in approximately 20 states, supported by a team of over 1,300 dedicated employees. For more than 50 years, we have delivered excellence in the development and management of affordable housing communities across the United States. Dominium’s values – EDGE:
Entrepreneurial Innovation, Developing People, Growth Mindset and Execution – guide us in fulfilling our

Purpose:

to provide quality, affordable housing that…