Marketing Specialist, RSI Logistics

Job Description - Marketing Specialist, RSI Logistics (2600071)

Job Description

Marketing Specialist, RSI Logistics - ( 2600071 )

Description

RSI Logistics provides rail software and logistics solutions and is searching for a growth-minded Marketing resource to be based at parent company Trinity Industries’ corporate HQ in Dallas, TX
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The Marketing Specialist ensures our products are successfully introduced and positioned in the market to achieve our growth objectives, reinforce and evolve our portfolio’s brand.

• Understand customer needs, challenges, buying journey, and value perception to guide decision-making on marketing efforts that generate leads, support sales and customer operations, and drive brand awareness.
• Collaborate with sales, product, and customer operations to share insights and align on customer, market, and competitive understanding.
• Leverage insights to implement strategies that drive growth and reinforce brand equity.
• Lead marketing projects and campaigns, including new product launches, ensuring alignment with strategic goals, timelines, and budgets.
• Assist in crafting key messaging and positioning to optimize product value and market fit.
• Execute digital marketing content and strategies including website and blogs, social media, SEO, lead-gen, inbound marketing, customer communications, and marketing automation.
• Support development of sales tools and content including CRM management, sales presentation material, enablement content, and conference strategy and execution.
• Coordinate advertising including search, social, sponsor ships and industry ad placement and execution.
• Maintain brand materials and usage guidelines, and support creative development as needed.
• Develop communication materials for product offerings targeting internal stakeholders and external customers.
• Conduct market research, gather product KPIs, and perform competitive analysis for business reviews.
• Continuously monitor market and competitor strategies to inform product offerings.

• Bachelor's degree in Marketing, Business, Communications, or a related field required.
• 5 plus years of experience in B2B marketing or a similar role in B2B environment.
• Understanding of the freight rail, logistics or supply chain space and its market dynamics is preferred.
• Proven experience creating sales enablement content, such as presentations, product sheets, and case studies.
• Excellent communication and presentation skills, with the ability to articulate complex concepts to diverse audiences.
• Familiarity with content tools (e.g., Adobe Suite), CMS (e.g., Word Press), and CRM and marketing automation tools (e.g., Salesforce, Hub Spot, Pardot).
• Experience in market research, competitive analysis, and monitoring market trends.
• Strong organizational skills, with history of bringing projects to completion and ability to manage multiple projects and priorities.
• Able to work independently with moderate direction.
• Learn sophisticated concepts quickly and think critically.
• A great teammate and true collaborator with outstanding interpersonal skills.