Director Brand Strategy

Job Summary

Reporting to the Vice President of Marketing, the Director of Brand Strategy is responsible for defining and stewarding the long‑term strategic direction of Brix Holdings’ portfolio of brands, including Friendly’s Restaurants, Clean Juice, Orange Leaf Frozen Yogurt, Red Mango Frozen Yogurt, Smoothie Factory, and Souper Salad.

This role owns brand positioning, messaging frameworks, and strategic guardrails that guide all marketing, communications, and guest experiences across physical, digital, and off‑premise channels. The Director ensures that brand strategy is intentionally designed for today’s omni‑channel guest journey, including brand websites, online ordering, third‑party marketplaces, and the digital shelf. By translating consumer, market, and performance insights into clear strategies