Marketing and Demand Generation Manager

If you enjoy building demand generation programs, partnering closely with sales, and measuring outcomes this role may be a great fit.

We’re looking for a Marketing and Demand Generation Manager to lead marketing programs in support of our U.S. commercial sales organization, focused on expanding this business line’s pipeline for larger, relationship-driven clients.

This role supports a relationship-based sales organization working with commercial clients on complex energy procurement and cost management decisions. You’ll partner closely with direct sales, subject‑matter experts, and leadership to align marketing strategy with client needs, market dynamics, and business goals.

This is a hands‑on role for someone comfortable building and executing programs, setting up core marketing systems, and measuring impact in a longer sales cycle environment.

• Plan and execute multi‑channel demand generation campaigns across industries and regions
• Build lead‑nurturing programs that educate prospects on market trends, procurement strategy, and energy expertise.
• Collaborate with direct sales and outreach team to support enablement, events, outreach, and pipeline growth
• Develop clear, client‑ready content that simplifies complex energy topics
• Own website content, landing pages, and SEO direction for the commercial energy business
• Build dashboards and reporting to track campaign performance, lead quality, and pipeline impact. Use data to optimize campaigns, segmentation, and channel strategy
• Collaborate with internal teams, Hub Spot SME’s, and external agencies, including PR partners
• Provide day‑to‑day guidance and support to the Creative Marketing Manager
• Manage marketing budget, vendors, and overall execution quality

• 5-7+ years of experience in B2B marketing, demand generation, field marketing, professional services marketing, or similar roles.
• Experience supporting outside sales or relationship‑based sales teams in long sales‑cycle environments (consulting, energy, financial services, technical services).
• Proficiency with CRM and marketing automation tools (Hub Spot required).
• Strong analytical skills; comfortable building dashboards, analyzing performance, and making data‑driven decisions.
• Excellent communication skills and the ability to translate technical insights into accessible, client‑ready messaging.
• Experience managing vendors, creative teams, or agencies.
• Strong organizational skills; able to manage multiple priorities and stakeholders.
• Bachelor’s degree in Marketing, Communications, Business, or a related field.

• Exposure to energy markets, energy procurement, sustainability, or regulated industries
• Experience with SEO strategy, content governance, or PR support